Relay
Relay
Relay एक फिनटेक कंपनी है जो छोटे व्यवसायों के लिए बिज़नेस बैंकिंग पर केंद्रित है। इसका प्लेटफ़ॉर्म Thread Bank के साथ बैंकिंग साझेदारी के माध्यम से चेकिंग और सेविंग्स खाते, Visa डेबिट और क्रेडिट कार्ड तथा नकदी प्रवाह प्रबंधन के टूल उपलब्ध कराता है। Relay रसीद प्रबंधन, देय खातों का प्रबंधन, खर्चों पर नज़र रखना, आय का वर्गीकरण, स्वचालित बचत और QuickBooks Online तथा Xero के साथ एकीकरण की सुविधा भी देता है। यह उत्पाद उन व्यवसाय मालिकों, लेखाकारों और बहीखाताकारों के लिए बनाया गया है जो कंपनी के वित्त पर अधिक नियंत्रण चाहते हैं, जिसमें Profit First पद्धति के अनुरूप वर्कफ़्लो भी शामिल हैं। Relay फिनटेक क्षेत्र में काम करता है और इसके अनुप्रयोग परामर्श तथा लॉजिस्टिक्स में भी हैं।

Performance Marketing Manager at Relay (Toronto Hybrid)

Lead performance marketing at Relay, a digital banking platform, by managing marketers, optimizing paid acquisition channels, and expanding campaign testing. The role focuses on efficient approval growth, media partnerships, measurement, and cross-functional campaign execution.

विवरण

  • Manage and coach performance marketers through clear ownership, regular one-to-ones, and ongoing development.
  • Own one or two paid-media channels or testing programs and act as an escalation point.
  • Review existing channels and vendor partnerships within the first 90 days, recommending which to retain, modify, or replace.
  • Take ownership of the publisher channel and expand a portfolio of media partners that efficiently generate quality Approvals.
  • Lead weekly performance reviews, maintain core performance metrics and narratives, and support monthly budget planning.
  • Form a perspective on channel experiments most likely to increase Approvals, including opportunities beyond the current playbook.
  • Represent performance marketing in integrated campaign planning and execution.
  • Create feedback loops with Analytics and the Creative Director to strengthen creative and targeting.
  • Expand and improve Relay’s paid channels, develop new acquisition opportunities, and build a modern performance marketing team.

आवश्यकताएँ

  • Experience managing paid-media budgets of at least $200,000 per month across brand and direct-response investment.
  • Hands-on experience operating at least two or three paid acquisition channels.
  • Experience developing other marketers through people management, dotted-line leadership, or mentoring.
  • Working knowledge of LTV:CAC, attribution approaches from first-touch through multi-touch, and incrementality or geographic testing.
  • Experience purchasing brand-led media such as CTV, audio, out-of-home, or direct mail is an advantage.
  • SQL or Metabase experience is an advantage.
  • Experience managing publisher partnerships or agency relationships is an advantage.
  • Experience working across self-serve and sales-assisted funnels is an advantage.
  • Successful completion of a background check and employment verification through Certn is required for employment.
  • Legally authorized to work in Canada.
  • Able to work from the office three days per week on Tuesday, Wednesday, and Thursday.

लाभ

  • Compensation can increase based on impact rather than being restricted to an annual review cycle.
  • Accommodations are available at any stage of the hiring process.

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