Relay
Relay
Relay kichik biznes uchun biznes bank xizmatlariga yo‘naltirilgan fintech kompaniyasidir. Uning platformasi Thread Bank bilan bank hamkorligi orqali joriy va jamg‘arma hisobvaraqlari, Visa debet va kredit kartalari hamda pul oqimini boshqarish vositalarini taqdim etadi. Relay, shuningdek, cheklarni boshqarish, kreditorlik qarzlarini boshqarish, xarajatlarni kuzatish, daromadlarni toifalarga ajratish, avtomatlashtirilgan jamg‘arish hamda QuickBooks Online va Xero integratsiyalarini qo‘llab-quvvatlaydi. Mahsulot kompaniya moliyasini yaxshiroq nazorat qilishni istagan biznes egalari, buxgalterlar va hisob yurituvchilar uchun, jumladan Profit First usuliga mos ish jarayonlari bilan ishlab chiqilgan. Relay konsalting va logistika sohalaridagi ilovalar bilan bir qatorda fintech sektorida faoliyat yuritadi.

Performance Marketing Manager at Relay (Toronto Hybrid)

Lead performance marketing at Relay, a digital banking platform, by managing marketers, optimizing paid acquisition channels, and expanding campaign testing. The role focuses on efficient approval growth, media partnerships, measurement, and cross-functional campaign execution.

Tavsif

  • Manage and coach performance marketers through clear ownership, regular one-to-ones, and ongoing development.
  • Own one or two paid-media channels or testing programs and act as an escalation point.
  • Review existing channels and vendor partnerships within the first 90 days, recommending which to retain, modify, or replace.
  • Take ownership of the publisher channel and expand a portfolio of media partners that efficiently generate quality Approvals.
  • Lead weekly performance reviews, maintain core performance metrics and narratives, and support monthly budget planning.
  • Form a perspective on channel experiments most likely to increase Approvals, including opportunities beyond the current playbook.
  • Represent performance marketing in integrated campaign planning and execution.
  • Create feedback loops with Analytics and the Creative Director to strengthen creative and targeting.
  • Expand and improve Relay’s paid channels, develop new acquisition opportunities, and build a modern performance marketing team.

Talablar

  • Experience managing paid-media budgets of at least $200,000 per month across brand and direct-response investment.
  • Hands-on experience operating at least two or three paid acquisition channels.
  • Experience developing other marketers through people management, dotted-line leadership, or mentoring.
  • Working knowledge of LTV:CAC, attribution approaches from first-touch through multi-touch, and incrementality or geographic testing.
  • Experience purchasing brand-led media such as CTV, audio, out-of-home, or direct mail is an advantage.
  • SQL or Metabase experience is an advantage.
  • Experience managing publisher partnerships or agency relationships is an advantage.
  • Experience working across self-serve and sales-assisted funnels is an advantage.
  • Successful completion of a background check and employment verification through Certn is required for employment.
  • Legally authorized to work in Canada.
  • Able to work from the office three days per week on Tuesday, Wednesday, and Thursday.

Imtiyozlar

  • Compensation can increase based on impact rather than being restricted to an annual review cycle.
  • Accommodations are available at any stage of the hiring process.

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