Relay
Relay
Relay este o companie fintech axată pe servicii bancare pentru întreprinderile mici. Platforma sa oferă conturi curente și de economii, carduri de debit și credit Visa, precum și instrumente pentru gestionarea fluxului de numerar, printr-un parteneriat bancar cu Thread Bank. Relay oferă, de asemenea, funcții pentru gestionarea chitanțelor, conturilor de plătit, urmărirea cheltuielilor, clasificarea veniturilor, economisirea automată și integrarea cu QuickBooks Online și Xero. Produsul este conceput pentru proprietari de afaceri, contabili și specialiști în evidență contabilă care doresc un control mai bun asupra finanțelor companiei, inclusiv fluxuri de lucru aliniate metodei Profit First. Relay activează în sectorul fintech, cu aplicații și în domeniile consultanței și logisticii.

Performance Marketing Manager at Relay (Toronto Hybrid)

Lead performance marketing at Relay, a digital banking platform, by managing marketers, optimizing paid acquisition channels, and expanding campaign testing. The role focuses on efficient approval growth, media partnerships, measurement, and cross-functional campaign execution.

Descriere

  • Manage and coach performance marketers through clear ownership, regular one-to-ones, and ongoing development.
  • Own one or two paid-media channels or testing programs and act as an escalation point.
  • Review existing channels and vendor partnerships within the first 90 days, recommending which to retain, modify, or replace.
  • Take ownership of the publisher channel and expand a portfolio of media partners that efficiently generate quality Approvals.
  • Lead weekly performance reviews, maintain core performance metrics and narratives, and support monthly budget planning.
  • Form a perspective on channel experiments most likely to increase Approvals, including opportunities beyond the current playbook.
  • Represent performance marketing in integrated campaign planning and execution.
  • Create feedback loops with Analytics and the Creative Director to strengthen creative and targeting.
  • Expand and improve Relay’s paid channels, develop new acquisition opportunities, and build a modern performance marketing team.

Cerințe

  • Experience managing paid-media budgets of at least $200,000 per month across brand and direct-response investment.
  • Hands-on experience operating at least two or three paid acquisition channels.
  • Experience developing other marketers through people management, dotted-line leadership, or mentoring.
  • Working knowledge of LTV:CAC, attribution approaches from first-touch through multi-touch, and incrementality or geographic testing.
  • Experience purchasing brand-led media such as CTV, audio, out-of-home, or direct mail is an advantage.
  • SQL or Metabase experience is an advantage.
  • Experience managing publisher partnerships or agency relationships is an advantage.
  • Experience working across self-serve and sales-assisted funnels is an advantage.
  • Successful completion of a background check and employment verification through Certn is required for employment.
  • Legally authorized to work in Canada.
  • Able to work from the office three days per week on Tuesday, Wednesday, and Thursday.

Beneficii

  • Compensation can increase based on impact rather than being restricted to an annual review cycle.
  • Accommodations are available at any stage of the hiring process.

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