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Lendable एक उपभोक्ता वित्त और फिनटेक कंपनी है, जिसका उद्देश्य व्यक्तिगत उधारी को अधिक पारदर्शी और सुलभ बनाना है। इसका ऋण प्रबंधन प्लेटफ़ॉर्म ग्राहकों को आवेदन करने से पहले अपनी संभावित ब्याज दरें देखने की सुविधा देता है, जिससे उनके क्रेडिट स्कोर पर असर नहीं पड़ता, और उन्हें उसी दिन धनराशि उपलब्ध हो सकती है। Lendable £1,000 से £25,000 तक के व्यक्तिगत ऋण लचीले पुनर्भुगतान विकल्पों के साथ प्रदान करती है और स्पष्ट जानकारी, जिम्मेदार ऋण व्यवस्था, ग्राहक सुरक्षा तथा FCA अनुपालन पर जोर देती है।
Head of Direct Marketing
Lead Lendable’s direct marketing acquisition channel, scaling data-led campaigns for its loans, credit cards and car finance products. Own direct mail strategy, channel economics, targeting, suppliers and performance reporting.
विवरण
- Set direct marketing strategy and LTV-based targets for campaign volume, response and payback.
- Manage the channel P&L, forecasts and budget, maintaining CAC and LTV discipline.
- Use channel economics to guide the pace and scale of investment.
- Acquire prospect data from bureaus and brokers, combining it with first-party data.
- Guide analysts developing response and propensity models to select recipients, offers and timing.
- Work with risk analysts to tailor offers to eligibility and lifetime value.
- Manage campaigns from data selection through mail delivery.
- Choose and oversee print and postal suppliers, negotiating cost, quality and turnaround.
- Brief creative teams on campaign packs, copy and offers, and secure compliance approval.
- Connect campaign sends to funnel, revenue and LTV reporting, and communicate channel results.
- Partner with data, product, risk, finance and creative teams to improve targeting and offers.
- Hire and develop the team as the channel grows.
- Use AI to help a small team work effectively.
- Lead dedicated analysts and collaborate with the creative team.
- Manage the full direct marketing channel, including creative, mailings, logistics, offers, reporting, data pipelines and user data enrichment.
आवश्यकताएँ
- At least five years in direct marketing, including two to three years owning an end-to-end acquisition programme.
- Evidence of mailing cold prospects at scale and accountability for volume, budget, response rates and cost per acquisition.
- Commercial ownership of business cases, volume and return forecasts, channel P&L, CAC, ROI and payback measurement.
- Experience sourcing data from suppliers, including list selection, screening, enrichment and cost management.
- In-depth knowledge of the direct mail supply chain, including print, lettershop, Royal Mail products, Advertising Mail, Mailmark, partially addressed mail, door drops and suppression.
- Strong analytical judgement and experience with test cells, holdouts, response models and propensity models.
- Supplier management experience, including tenders, negotiations, service-level agreements and schedule management.
- Ability to coordinate multi-drop campaign calendars across products, segments, creative, compliance, production and mailing dates.
- Experience leading analysts and working closely with creative teams.
- Clear communicator who can build trust with finance, risk, compliance and data teams.
- Demonstrated use of AI in work processes.
- Desirable: acquisition mail experience in financial services, particularly credit cards or loans, including prescreened or pre-approved offers and risk-based targeting.
- Desirable: experience building a data pipeline or enrichment stack with first-party, third-party or bureau data.
- Desirable: experience establishing a channel or function from scratch.
- Desirable: experience hiring and developing an analytics or design team.
- Must have the right to work in the UK or be able to obtain appropriate UK work authorisation.
लाभ
- Flexible working arrangements tailored to the role.
- Hybrid working, with three days in the office each week.
- Social events and opportunities to connect.
- Private health cover.
- Retirement savings plans.
- Employee referral programme with a competitive bonus.
- Stocked kitchen and complimentary lunches prepared by in-house chefs on office days at select locations.
- Cycle-to-work scheme.
- Electric vehicle salary sacrifice scheme.
- Opportunity to help scale a successful fintech company.
- In-person socials and off-sites for employees in fully remote roles.
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