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RSM US LLP
RSM US LLP
Sponsor pentru viza H1BConsultanțăServicii financiareServicii profesionale
RSM US LLP este firma membră din SUA a RSM International și deservește în principal companii de pe segmentul de piață mediu prin servicii de audit, fiscalitate și consultanță. Activitatea sa combină cunoașterea sectorului cu recomandări practice de afaceri, ajutând clienții să abordeze provocări operaționale și strategice complexe, să își consolideze performanța și să urmărească o creștere sustenabilă.
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Brand Strategy Managing Director at RSM US

Lead RSM’s enterprise brand strategy across positioning, talent brand, partnerships, advertising, and media. Align global brand direction with regional markets and business priorities.

USStatele Unite ale AmericiiNYNew York
223.200 $ – 422.400 $ / an
HibridNormă întreagăLiderLimbă Obligatorie: englezăManager de brand

Descriere

  • Shape and steward RSM’s enterprise brand strategy and platform.
  • Turn the firm’s objectives, markets, clients, and offerings into a distinctive brand point of view.
  • Guide how audiences experience and understand RSM across channels and business units.
  • Connect enterprise brand direction to local market and business priorities.
  • Lead brand positioning and narrative, talent brand, partnerships and activations, advertising and media strategy, and relationships with brand agencies.
  • Carry the brand platform through campaigns, demand generation, events, experiences, communications, and priority initiatives.
  • Set the brand direction for partnership, sponsorship, and activation opportunities.
  • Oversee talent brand strategy alongside HR and Talent Acquisition.
  • Direct agency, advertising, and creative partnerships.
  • Set brand metrics and draw on research, market response, campaign results, and qualitative insights to improve activations and investment recommendations.
  • Set standards, grow talent, manage agency partners, and influence senior stakeholders across RSM’s federated organization.
  • Report to the Chief Marketing Officer and serve on the Marketing and Communications Leadership Team.

Cerințe

  • A bachelor’s degree and relevant professional experience are required.
  • A master’s degree is preferred.
  • At least 15 years of experience in brand strategy, integrated marketing, brand leadership, or a related field.
  • Substantial leadership experience in a complex, matrixed, federated, or multinational organization.
  • A track record of creating or significantly evolving an enterprise brand platform.
  • Experience applying brand strategy across multiple audiences, channels, business units, markets, or regions.
  • Experience balancing enterprise standards with regional or local flexibility.
  • Ability to connect enterprise brand strategy with regional priorities, market conditions, and audience needs.
  • Strong marketing and commercial fluency.
  • Experience leading or substantially influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships.
  • Experience with talent brand or recruitment marketing strategy, or close collaboration with HR and Talent Acquisition.
  • Ability to influence and collaborate across functions, business units, regions, and geographies without direct authority.
  • Executive-level and regional partnership experience is strongly preferred.
  • Experience in complex B2B, technology, consulting, professional services, or another matrixed enterprise setting is valuable but not required.
  • Ability to balance brand consistency with regional relevance and business needs.
  • Ability to explain complex ideas through clear, compelling executive storytelling.
  • Ability to work effectively in shared-services, matrixed, and federated operating environments.
  • RSM does not plan to hire entry-level candidates who will need sponsorship now or in the future.

Beneficii

  • Competitive benefits and compensation package.
  • Hybrid work with in-person collaboration and flexibility.
  • Reasonable accommodation for applicants with disabilities.
  • Discretionary bonus based on firm and individual performance.

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