RSM US LLP
RSM US LLP
RSM US LLP — RSM International ұйымының АҚШ-тағы мүше фирмасы. Компания негізінен орта нарықтағы бизнеске аудит, салық және консалтинг қызметтерін ұсынады. Оның жұмысы салалық білімді практикалық бизнес кеңестерімен ұштастырып, клиенттерге күрделі операциялық және стратегиялық мәселелерді шешуге, нәтижелілігін арттыруға және тұрақты өсімге ұмтылуға көмектеседі.

Brand Strategy Managing Director at RSM US

Lead RSM’s enterprise brand strategy across positioning, talent brand, partnerships, advertising, and media. Align global brand direction with regional markets and business priorities.

Сипаттама

  • Shape and steward RSM’s enterprise brand strategy and platform.
  • Turn the firm’s objectives, markets, clients, and offerings into a distinctive brand point of view.
  • Guide how audiences experience and understand RSM across channels and business units.
  • Connect enterprise brand direction to local market and business priorities.
  • Lead brand positioning and narrative, talent brand, partnerships and activations, advertising and media strategy, and relationships with brand agencies.
  • Carry the brand platform through campaigns, demand generation, events, experiences, communications, and priority initiatives.
  • Set the brand direction for partnership, sponsorship, and activation opportunities.
  • Oversee talent brand strategy alongside HR and Talent Acquisition.
  • Direct agency, advertising, and creative partnerships.
  • Set brand metrics and draw on research, market response, campaign results, and qualitative insights to improve activations and investment recommendations.
  • Set standards, grow talent, manage agency partners, and influence senior stakeholders across RSM’s federated organization.
  • Report to the Chief Marketing Officer and serve on the Marketing and Communications Leadership Team.

Талаптар

  • A bachelor’s degree and relevant professional experience are required.
  • A master’s degree is preferred.
  • At least 15 years of experience in brand strategy, integrated marketing, brand leadership, or a related field.
  • Substantial leadership experience in a complex, matrixed, federated, or multinational organization.
  • A track record of creating or significantly evolving an enterprise brand platform.
  • Experience applying brand strategy across multiple audiences, channels, business units, markets, or regions.
  • Experience balancing enterprise standards with regional or local flexibility.
  • Ability to connect enterprise brand strategy with regional priorities, market conditions, and audience needs.
  • Strong marketing and commercial fluency.
  • Experience leading or substantially influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships.
  • Experience with talent brand or recruitment marketing strategy, or close collaboration with HR and Talent Acquisition.
  • Ability to influence and collaborate across functions, business units, regions, and geographies without direct authority.
  • Executive-level and regional partnership experience is strongly preferred.
  • Experience in complex B2B, technology, consulting, professional services, or another matrixed enterprise setting is valuable but not required.
  • Ability to balance brand consistency with regional relevance and business needs.
  • Ability to explain complex ideas through clear, compelling executive storytelling.
  • Ability to work effectively in shared-services, matrixed, and federated operating environments.
  • RSM does not plan to hire entry-level candidates who will need sponsorship now or in the future.

Артықшылықтар

  • Competitive benefits and compensation package.
  • Hybrid work with in-person collaboration and flexibility.
  • Reasonable accommodation for applicants with disabilities.
  • Discretionary bonus based on firm and individual performance.

Ұқсас жұмыс орындары

Pinterest

Brand Marketing Manager at Pinterest

Pinterest
1 001 – 5 000 Қызметкерлер
H1B визасының демеушісіB2CМедиа

Lead culture-shaping campaigns for Pinterest’s visual inspiration platform. Turn cultural insights into strategy and guide activations from brief to results.

Ашу
Hearst Networks EMEA

Director, Brand Studio Live Action and Photo Production

Hearst Networks EMEA
201 – 500 Қызметкерлер
Медиа

Lead live action and photo production for A+E Global Media’s Brand Studio, from creative brief through delivery. Manage teams, budgets, vendors, workflows, and campaign production across the organization.

Ашу
Olaplex Inc. (Nasdaq: OLPX)

Director, Global Brand Marketing

Olaplex Inc. (Nasdaq: OLPX)

Lead Olaplex’s global wash-care strategy across prestige hair care, from franchise management and innovation planning to campaigns and commercial results. This hybrid New York City role also guides cross-functional teams and develops marketing talent.

Ашу
MUSEUM OF ICE CREAM

Creative Director, Brand and Marketing

MUSEUM OF ICE CREAM

Lead the evolution of the Museum of Ice Cream’s visual identity and global experiential brand. Oversee Creative and Social teams across integrated campaigns, partnerships, and museum openings.

Ашу
Grant Thornton (US)

Director of Brand Marketing and Media – Grant Thornton (US), Hybrid

Grant Thornton (US)
5 001 – 10 000 Қызметкерлер
Денсаулық сақтауЛогистикаӨндіріс

Lead Grant Thornton’s global brand marketing and media strategy across campaigns, paid media, social channels, sponsorships, and performance measurement. Build the capabilities and partnerships that strengthen brand equity and support pipeline growth.

Ашу