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Grant Thornton (US)
Grant Thornton (US)
5.001 – 10.000 Angajați
Asistență medicalăIndustria prelucrătoareLogistică

Grant Thornton (US) este o firmă independentă de servicii profesionale care oferă servicii de audit, fiscalitate și consultanță organizațiilor publice și private. Activitatea sa acoperă consultanța, operațiunile, lanțul de aprovizionare și strategia, cu experiență în sectoare precum sănătatea, producția și logistica.

Firma operează ca parte a Grant Thornton International Ltd., conectând practica sa din SUA la o rețea globală de peste 73.000 de profesioniști din mai mult de 146 de țări. Abordarea sa se bazează pe colaborarea strânsă cu clienții și pe obținerea unor rezultate practice și de înaltă calitate, adaptate nevoilor complexe ale companiilor.

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Locurile de muncă ale companiei

Director of Brand Marketing and Media – Grant Thornton (US), Hybrid

Lead Grant Thornton’s global brand marketing and media strategy across campaigns, paid media, social channels, sponsorships, and performance measurement. Build the capabilities and partnerships that strengthen brand equity and support pipeline growth.

USStatele Unite ale AmericiiAZArizonaCOColoradoCTConnecticutFLFloridaILIllinoisKSKansasMDMarylandMAMassachusettsMIMichiganMNMinnesotaMOMissouriNVNevadaNJNew JerseyNYNew YorkNCCarolina de NordOHOhioOKOklahomaOROregonPAPennsylvaniaSCCarolina de SudTXTexasUTUtahVAVirginiaWIWisconsin
184.000 $ – 276.000 $ / an
HibridNormă întreagăLiderLimbă Obligatorie: englezăManager de brand

Descriere

  • Lead the global brand campaign strategy, covering audience priorities, channel mix, execution, and measurement
  • Coordinate advertising, social, sponsorship, and creative functions
  • Incorporate sponsorships and partner initiatives into integrated campaigns
  • Develop campaign messaging and polish supporting copy
  • Tailor global campaigns to local market needs and available budgets
  • Use campaign performance and audience intelligence to improve planning, creative, and channel results
  • Establish the global in-house paid media organization
  • Clarify media planning and buying ownership between internal teams and agencies
  • Own the global paid media strategy and its execution
  • Direct investment across LinkedIn, search, programmatic, and video channels
  • Manage relationships with media platforms, starting with LinkedIn
  • Define the global strategy for organic and paid social media
  • Guide social channel planning, executive visibility, and employee advocacy
  • Apply audience research, social listening, and performance analytics to inform content
  • Create and oversee the annual brand activation investment plan
  • Develop a measurement model linking brand and media investment with brand health and pipeline growth
  • Present performance updates to marketing leaders
  • Set goals, priorities, and accountability for brand activation, sponsorship, social, and paid media teams
  • Mentor and grow the team

Cerințe

  • Bachelor’s degree
  • 12 or more years of brand or marketing leadership experience in B2B or professional services
  • At least five years in a Director-level or equivalent role leading a multidisciplinary function
  • Experience creating and operating an in-house paid media function, including team design, media buying, tools, and platform partnerships
  • Experience directing brand campaigns across multiple markets
  • Track record of improving social media performance and linking results to brand and pipeline objectives
  • Experience overseeing multi-market activation budgets and shifting investment based on performance
  • Strong storytelling and copywriting ability
  • Experience building measurement frameworks that connect brand and campaign investment with pipeline and revenue
  • Experience presenting analysis and recommendations to senior leaders

Beneficii

  • Flexible options for work location, weekly scheduling, and flex time off
  • Programs designed to support work-life integration
  • Personalized benefits with broad coverage
  • Medical, dental, and vision insurance
  • Employee assistance program
  • Discretionary annual bonus tied to individual and firm performance

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