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Royal Caribbean Group
Royal Caribbean Group
CălătoriiOspitalitateTransport
Royal Caribbean Group este o companie globală de turism, ospitalitate și transport care operează vacanțe de croazieră prin Royal Caribbean International, Celebrity Cruises și Silversea Cruises. Activitatea sa îmbină experiența oaspeților, operațiunile maritime și călătoriile către destinații, susținute de o forță de muncă multiculturală care reprezintă peste 126 de țări. Compania pune accent pe siguranță, practici de afaceri etice, protecția oceanelor și implicarea în comunitățile asociate destinațiilor sale.
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Brand and Product Marketing Manager

Manage Silversea’s luxury cruise marketing campaigns across Asia, adapting multilingual initiatives for consumer and trade audiences. Coordinate agencies, PR, social channels, and campaign performance to strengthen the brand and support growth.

USStatele Unite ale AmericiiLa sediuNormă întreagăNivel mediuSeniorLimbă Obligatorie: englezăLimbă Obligatorie: chinezăManager de brand

Descriere

  • Develop and launch campaign materials based on plans agreed with the Director, Channel Sales, and key stakeholders, arranging translations as needed
  • Lead Asia-focused campaigns across email, advertising, direct mail, venues, and internal communications while maintaining consistent brand messaging
  • Assist the Director, Channel Sales with the development and execution of Asia marketing strategy
  • Work with internal teams and external partners to deliver marketing initiatives
  • Manage the appointed PR agency and regional PR activity across Asia
  • Oversee the Shanghai digital agency’s WeChat and Little Red Book channels and support China’s development and growth plans
  • Protect Silversea’s brand standards through design-focused oversight
  • Share marketing and PR ideas that support revenue growth and customer acquisition
  • Help maintain content programs for email marketing and social media calendars
  • Arrange journalist ship visits in Singapore and journalist sailings worldwide with PR and global teams
  • Keep budgets, campaign planners, and critical-path schedules accurate and current
  • Act as the primary contact for Asia trade marketing co-ops, managing their review, approval, and implementation
  • Analyze marketing performance, report results, and develop strategies to improve conversion
  • Lead the local social media agency and develop official digital channels, including WeChat
  • Handle additional APAC marketing responsibilities, including AUNZ and global initiatives

Cerințe

  • Bachelor’s degree in marketing or a comparable field
  • At least three years of marketing experience in a service-sector business such as tourism, cruise, aviation, or hospitality
  • Demonstrated ability to manage campaigns from briefing through rollout, including email and social media execution
  • Experience in a sales-focused environment
  • Proactive, ambitious approach and comfort working in a fast-paced team
  • Ability to work independently and take initiative
  • Strong communication and stakeholder-management abilities
  • Excellent written and spoken communication skills
  • Fluency in English and Mandarin
  • Experience with luxury or premium brands is preferred
  • Travel-industry knowledge is preferred
  • Additional Asian-language proficiency is preferred

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