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Royal Caribbean Group
Royal Caribbean Group
HospitalityTransportTravel
Royal Caribbean Group is a global travel, hospitality, and transportation company operating cruise vacations through Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Its work combines guest experience, maritime operations, and destination travel across a multicultural workforce representing more than 126 countries. The company emphasizes safety, ethical business practices, ocean protection, and engagement with the communities connected to its destinations.
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Brand and Product Marketing Manager

Manage Silversea’s luxury cruise marketing campaigns across Asia, adapting multilingual initiatives for consumer and trade audiences. Coordinate agencies, PR, social channels, and campaign performance to strengthen the brand and support growth.

USUnited StatesOn-siteFull-timeMiddleSeniorEnglish RequiredChinese RequiredBrand Manager

Description

  • Develop and launch campaign materials based on plans agreed with the Director, Channel Sales, and key stakeholders, arranging translations as needed
  • Lead Asia-focused campaigns across email, advertising, direct mail, venues, and internal communications while maintaining consistent brand messaging
  • Assist the Director, Channel Sales with the development and execution of Asia marketing strategy
  • Work with internal teams and external partners to deliver marketing initiatives
  • Manage the appointed PR agency and regional PR activity across Asia
  • Oversee the Shanghai digital agency’s WeChat and Little Red Book channels and support China’s development and growth plans
  • Protect Silversea’s brand standards through design-focused oversight
  • Share marketing and PR ideas that support revenue growth and customer acquisition
  • Help maintain content programs for email marketing and social media calendars
  • Arrange journalist ship visits in Singapore and journalist sailings worldwide with PR and global teams
  • Keep budgets, campaign planners, and critical-path schedules accurate and current
  • Act as the primary contact for Asia trade marketing co-ops, managing their review, approval, and implementation
  • Analyze marketing performance, report results, and develop strategies to improve conversion
  • Lead the local social media agency and develop official digital channels, including WeChat
  • Handle additional APAC marketing responsibilities, including AUNZ and global initiatives

Requirements

  • Bachelor’s degree in marketing or a comparable field
  • At least three years of marketing experience in a service-sector business such as tourism, cruise, aviation, or hospitality
  • Demonstrated ability to manage campaigns from briefing through rollout, including email and social media execution
  • Experience in a sales-focused environment
  • Proactive, ambitious approach and comfort working in a fast-paced team
  • Ability to work independently and take initiative
  • Strong communication and stakeholder-management abilities
  • Excellent written and spoken communication skills
  • Fluency in English and Mandarin
  • Experience with luxury or premium brands is preferred
  • Travel-industry knowledge is preferred
  • Additional Asian-language proficiency is preferred

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