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Royal Caribbean Group
Royal Caribbean Group
आतिथ्यपरिवहनयात्रा
Royal Caribbean Group एक वैश्विक यात्रा, आतिथ्य और परिवहन कंपनी है, जो Royal Caribbean International, Celebrity Cruises और Silversea Cruises के माध्यम से क्रूज़ यात्राएँ संचालित करती है। इसका काम मेहमानों के अनुभव, समुद्री संचालन और गंतव्य-आधारित यात्रा को जोड़ता है तथा इसमें 126 से अधिक देशों का प्रतिनिधित्व करने वाला बहुसांस्कृतिक कार्यबल शामिल है। कंपनी सुरक्षा, नैतिक व्यावसायिक प्रथाओं, समुद्री संरक्षण और अपने गंतव्यों से जुड़े समुदायों के साथ सहभागिता पर जोर देती है।
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कंपनी की नौकरियाँ

Brand and Product Marketing Manager

Manage Silversea’s luxury cruise marketing campaigns across Asia, adapting multilingual initiatives for consumer and trade audiences. Coordinate agencies, PR, social channels, and campaign performance to strengthen the brand and support growth.

USसंयुक्त राज्यऑन-साइटपूर्णकालिकमध्य स्तरवरिष्ठआवश्यक भाषा: अंग्रेज़ीआवश्यक भाषा: चीनीब्रांड मैनेजर

विवरण

  • Develop and launch campaign materials based on plans agreed with the Director, Channel Sales, and key stakeholders, arranging translations as needed
  • Lead Asia-focused campaigns across email, advertising, direct mail, venues, and internal communications while maintaining consistent brand messaging
  • Assist the Director, Channel Sales with the development and execution of Asia marketing strategy
  • Work with internal teams and external partners to deliver marketing initiatives
  • Manage the appointed PR agency and regional PR activity across Asia
  • Oversee the Shanghai digital agency’s WeChat and Little Red Book channels and support China’s development and growth plans
  • Protect Silversea’s brand standards through design-focused oversight
  • Share marketing and PR ideas that support revenue growth and customer acquisition
  • Help maintain content programs for email marketing and social media calendars
  • Arrange journalist ship visits in Singapore and journalist sailings worldwide with PR and global teams
  • Keep budgets, campaign planners, and critical-path schedules accurate and current
  • Act as the primary contact for Asia trade marketing co-ops, managing their review, approval, and implementation
  • Analyze marketing performance, report results, and develop strategies to improve conversion
  • Lead the local social media agency and develop official digital channels, including WeChat
  • Handle additional APAC marketing responsibilities, including AUNZ and global initiatives

आवश्यकताएँ

  • Bachelor’s degree in marketing or a comparable field
  • At least three years of marketing experience in a service-sector business such as tourism, cruise, aviation, or hospitality
  • Demonstrated ability to manage campaigns from briefing through rollout, including email and social media execution
  • Experience in a sales-focused environment
  • Proactive, ambitious approach and comfort working in a fast-paced team
  • Ability to work independently and take initiative
  • Strong communication and stakeholder-management abilities
  • Excellent written and spoken communication skills
  • Fluency in English and Mandarin
  • Experience with luxury or premium brands is preferred
  • Travel-industry knowledge is preferred
  • Additional Asian-language proficiency is preferred

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