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Ocean Spray Cranberries
Ocean Spray Cranberries
1001 – 5000 Darbinieki
H1B vīzas sponsorsLoģistikaPārtika un dzērieniRažošana
Founded by three farmers in 1930, Ocean Spray Cranberries is a cooperative of about 700 family farmers making cranberry products for consumers. Its range includes Craisins, juices, fresh fruit, and snacks. The company works across food and beverage manufacturing and logistics, with a focus on product innovation and sustainable farming practices.
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Vakances uzņēmumā

Social Media Strategy and Content Manager

Lead social media strategy and organic content for Ocean Spray’s farmer-owned cranberry cooperative. Guide creators, agencies and platform planning to strengthen brand storytelling and performance.

USAmerikas Savienotās ValstisMAMasačūsetsa
105 800 $ – 132 200 $ / gads
HibrīdiPilna slodzeVidējais līmenisVecākais speciālistsNepieciešamā Valoda: angļuSociālo mediju vadītājs

Apraksts

  • Set Ocean Spray’s social media vision and content strategy.
  • Define how social supports brand growth, culture, community, commerce and consumer engagement.
  • Spot emerging platforms, opportunities and shifts in consumer behavior.
  • Create channel-wide content frameworks, editorial plans and creative systems.
  • Develop new content formats, story structures, creator models and production methods.
  • Keep content aligned with Ocean Spray’s creative standards and brand voice.
  • Guide concepts, campaigns, creator partnerships and timely social opportunities.
  • Help shape the social operating model, including teams, workflows, governance and capabilities.
  • Lead and develop social strategists, content creators and community managers.
  • Partner with Brand, Creative, Communications, Consumer Insights and Marketing teams.
  • Manage relationships with agencies, creators and other external partners.
  • Assess and integrate social platforms, content tools, AI solutions and emerging technology.
  • Set operating processes, expectations and measurement frameworks.
  • Determine key performance indicators and success measures.
  • Turn social insights and performance data into strategic recommendations and decisions.
  • Promote testing and ongoing improvements to content results and operational efficiency.
  • Share social performance, opportunities and recommendations with senior leaders.

Prasības

  • At least five years of experience in social media strategy, content strategy, digital marketing or integrated brand communications.
  • Track record of developing and leading social strategies for major consumer brands, agencies or media organizations.
  • Ability to build content ecosystems that support brand growth and audience engagement.
  • Experience managing agencies, creators, production partners and cross-functional stakeholders.
  • Strong knowledge of social platforms, platform changes, the creator economy and content trends.
  • Experience building, leading or improving social media team structures.
  • Experience creating content strategies for organic social, influencer marketing, community management and social-first creative.
  • Experience in consumer packaged goods, food and beverage, lifestyle or consumer brands is preferred.
  • Bachelor’s or university degree required.

Priekšrocības

  • Insurance coverage and health and wellness programs begin on the first day.
  • Health, dental and vision insurance.
  • Health savings account.
  • Flexible spending account.
  • Life and accident insurance.
  • Employee assistance program.
  • Telehealth services.
  • One-to-one health coaching.
  • Benefits designed to support employees through different life stages.
  • 401(k) with company matching up to 6%, plus a possible discretionary year-end match.
  • Short-term incentive and performance bonuses.
  • Flexible scheduling options.
  • Vacation pay of up to three weeks, prorated during the first year.
  • Holiday pay for 12 holidays.
  • Career development and growth opportunities.
  • Tuition and education assistance programs.
  • Access to LinkedIn Learning.
  • Scholarship programs for employees’ children.
  • Parental leave.
  • Bright Horizons backup care, tutoring and related services.
  • Adoption assistance.
  • Bereavement leave.
  • Fitness reimbursement up to $300.
  • Massage reimbursement up to $300.
  • Employee appreciation events.
  • Employee discounts.
  • Charitable giving.

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