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Chess.com is an online gaming, education, and media platform centered on playing and learning chess. Its products include live games against other players, customizable training bots, puzzles, structured lessons, and coverage of major events such as the FIDE World Championship. By combining competitive play with learning tools and an active chess community, Chess.com supports players who want to practice, improve their skills, or follow the wider world of chess.
Senior Performance Marketing Manager at Chess.com — Worldwide Remote
Lead Chess.com’s global paid acquisition strategy across mobile, social, video, and DSP channels. Own incrementality, ROAS, LTV, creative testing, and remote budget planning.
Description
- Lead and expand paid performance marketing across App Store Ads, Android Ads, Meta, YouTube, and additional channels.
- Develop incrementality tests, saturation models, and seven-day ROAS and LTV measurement frameworks.
- Expand creative output through content programs, partnerships, UGC agencies, and creator initiatives.
- Create testing systems that quickly surface effective creative and acquisition channels.
- Improve results through DSPs and AdTech partners such as LiftOff, AdFuel, and Eyeo.
- Build and maintain strong working relationships with advertising partners.
- Turn channel results into LTV- and ROI-supported budget recommendations for leadership.
- Share performance results and decision rationale clearly through asynchronous Slack communication.
- Manage budgets, vendor agreements, and advertising account setup across Meta, Google, App Store, and DSP platforms.
- Keep attribution and tracking accurate and reliable with AppsFlyer and related tools.
- Partner with social media and growth teams on acquisition initiatives.
- Shift investment in response to tournaments, viral events, product launches, seasonal trends, and other demand cycles.
Requirements
- Genuine enthusiasm for chess and helping more people discover the game.
- Extensive paid acquisition experience for a consumer app or subscription business.
- At least five years of experience in performance marketing or paid user acquisition.
- Demonstrated ability to take an acquisition channel from initial testing through scale.
- Sound judgment when maintaining, reducing, or reallocating spend as efficiency shifts.
- Practical experience with incrementality testing, saturation analysis, and LTV/ROAS modeling.
- Hands-on expertise with Meta, Google/App Store Ads, YouTube, and DSP or AdTech platforms.
- Strong command of mobile attribution tools, including AppsFlyer.
- Working knowledge of content and social media trends.
- Ability to communicate clearly and quickly in writing.
- Preferred experience in gaming, subscriptions, or highly engaged consumer apps.
- Preferred experience scaling creative production through UGC agencies, creator marketplaces, or an internal creator network.
- Preferred experience coordinating paid investment with organic demand cycles.
- Preferred experience presenting budget and ROI cases to executive leaders or a board.
- Ability to work with substantial overlap across United States Eastern and Pacific time zones.
Benefits
- Fully remote work from anywhere.
- Asynchronous Slack collaboration across time zones.
- Mission-driven, flat, life-celebrating culture without a corporate atmosphere.
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