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Venus AI LLC is an artificial intelligence company founded in 2023 that develops and deploys AI-driven solutions for organizations. Its work combines machine learning and data-focused methods with consulting, marketing, model development, and integration support, helping enterprise and small-to-medium-sized businesses explore automation, turn data into insights, and improve decision-making. The company’s profile may be relevant to professionals interested in applied AI, consulting, and technology-enabled business solutions.
Senior Director, Global Downstream Marketing (Canada Remote)
Lead global downstream marketing for a medical aesthetics technology business, spanning commercialization, demand generation, brand growth, and sales enablement.
Description
- Develop and deliver go-to-market strategies that support commercial plans, business goals, and market-share expansion.
- Plan and execute commercialization programs for both new and existing products.
- Create differentiated customer value that reflects the brand’s strategic priorities.
- Lead downstream marketing programs tailored to priority customer segments.
- Produce branded campaigns across digital, social, and print channels.
- Establish distributor and subsidiary support processes that maintain compliant, brand-consistent positioning and messaging worldwide.
- Own the downstream marketing budget, measure return on investment, report key performance indicators, and optimize channel allocation.
- Partner with upstream marketing and cross-functional teams on programs for new products and offerings.
- Create training programs, medical education materials, and customer resources with internal teams and external partners.
- Build sales enablement programs and tools that support engagement, acquisition, conversion, and retention.
- Act as the product’s digital voice while improving channel performance and demand-generation strategies.
- Track brand performance and lead market research and analysis.
- Advocate for products across the organization and the aesthetic community.
- Build customer relationships and translate field and market insights into improved messaging, segmentation, and operating plans.
- Provide internal marketing leadership and maintain current knowledge of medical aesthetics through field engagement, research, advisory boards, congresses, and industry associations.
- Lead a team of three to five people.
- Report to the Chief Product Officer.
Requirements
- Five to seven years of marketing experience with demonstrated growth results in the medical aesthetic device industry.
- Bachelor’s degree in business or marketing.
- Background in brand and product marketing.
- Experience with omnichannel marketing and digital channels.
- Experience managing employees and external resources.
- B2B and B2C marketing experience is required.
- Comfort moving between hands-on execution and strategic planning.
- Ability to turn data into action and apply metric-driven marketing principles.
- Ability to navigate ambiguity and meet demanding deadlines in a fast-paced setting.
- Strong interpersonal and presentation skills, with the ability to collaborate across functions.
- Ability to communicate clearly with both technical and non-technical audiences.
- Positive, collaborative, hands-on, and creative approach.
- Independent learning ability and flexibility.
- Willingness to travel 25% of the time.
Benefits
- Comprehensive benefits package begins on the first day.
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Life insurance.
- RRSP matching.
- Commitment to equal opportunity, diversity, and inclusion.
- Disability accommodations throughout every stage of the recruitment process.
- Opportunities for professional growth.
- Opportunities to support innovation.
- Culture centered on a best-in-class offering.
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