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TrueCar, Inc.
TrueCar, Inc.
201 – 500 Employees
AutomotiveB2CMarketplace
TrueCar, Inc. is an automotive technology company operating an online marketplace for vehicle shopping. Its platform helps consumers compare real-world pricing, discover deals on new and sometimes used cars, and connect with Certified Dealers. TrueCar also provides dealer-focused tools and marketplace services designed to help automotive businesses engage shoppers, convert purchases, and grow their operations. The company combines pricing data, digital shopping tools, and dealer connectivity to make the car-buying process more transparent.
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OEM Business Development Director, Incentives

Build TrueCar’s automotive partnership network by originating, structuring, and closing enterprise agreements with OEM marketing, incentive, and captive finance teams.

USUnited StatesCACalifornia
$180,000 – $240,000 / year
HybridFull-timeLeadEnglish RequiredBusiness Development Rep

Description

  • Grow TrueCar’s commercial reach among automotive OEMs and captive finance organizations outside its partner network.
  • Identify partnership opportunities across OEM brands, business units, and program types.
  • Build a qualified pipeline through direct outreach, industry relationships, conferences, and systematic prospecting.
  • Evaluate opportunities based on budget authority, decision timelines, and strategic fit.
  • Create partnership proposals for data products, platform integrations, incentive distribution, and co-marketing.
  • Structure agreements that are commercially sound and practical to execute.
  • Lead negotiations and close new agreements from term sheet through signature, with annual values ranging from $50K to over $10M.
  • Bring in product, data, legal, and finance specialists as needed.
  • Monitor competitors and changes in OEM marketing, incentive, and captive finance budgets.
  • Represent TrueCar at industry conferences and events with clear commercial goals.
  • Document partnership handoffs to account management, covering relationship context, terms, outstanding commitments, and near-term expectations.

Requirements

  • At least 10 years of experience in automotive OEM business development, enterprise sales, or a similar commercial role.
  • Experience selling to or working within OEM marketing, incentive, or captive finance organizations.
  • A record of originating and closing enterprise-scale commercial partnerships.
  • Experience finding opportunities, structuring deals, and completing agreements.
  • Strong understanding of automotive OEM purchasing and partnership decisions.
  • Analytical ability to build business cases and assess revenue potential.
  • Ability to manage a complex, multi-stage sales pipeline.
  • Clear, direct written and verbal communication.
  • Willingness to travel up to 40% of the time.
  • Bachelor’s degree in business, finance, economics, engineering, or a related field.

Benefits

  • Flexible hybrid work arrangement with time split between home and office.
  • Professional home office equipment.
  • Monthly reimbursement for phone and internet expenses.
  • Employer-paid health, vision, and dental premiums.
  • 401(k) plan with company contributions.
  • Wellness reimbursement account.
  • Learning and development reimbursement opportunities.
  • Flexible paid time off for exempt TrueCar employees.
  • PTO accrual for non-exempt TrueCar employees.
  • 14 company-paid holidays.
  • Two floating holidays.
  • Reasonable accommodations for qualified individuals with disabilities.

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