BBVA
BBVA
BBVA is a global banking and financial services group working to modernize how people and businesses manage money. Its activities span corporate and investment banking, fintech, and digital banking, serving 71.5 million customers through technology-enabled financial solutions. With more than 121,000 employees, BBVA brings together expertise across banking, consulting, and marketing in a collaborative environment focused on innovation, digital transformation, and professional excellence.

Junior Behavioral Economics Analyst at BBVA - Mexico City Hybrid

Behavioral Economics Analyst role at BBVA, a global bank serving millions of customers. Apply behavioral science, experimentation, and data analysis to improve sales funnels, pricing, campaigns, and conversion.

Description

  • Analyze sales barriers with commercial teams and recommend behavioral science strategies.
  • Identify psychological friction points across the customer journey and develop interventions to improve KPIs.
  • Partner on evidence-based campaigns by shaping messages and offer structures.
  • Design, run, and evaluate behavioral experiments using A/B testing.
  • Interpret performance metrics and data analyses to anticipate purchasing trends.
  • Use choice architecture to optimize pricing, bundles, and checkout flows while increasing lifetime value.
  • Convert behavioral science theories and statistical models into measurable incremental revenue.
  • Present innovative hypotheses to stakeholders and iterate quickly in a dynamic environment.

Requirements

  • Completed bachelor's degree in Economics, Statistics, Mathematics, or Marketing.
  • One to two years of proven experience in Behavioral Economics, Performance Marketing, or Product Growth.
  • Advanced practical knowledge of Behavioral Economics and experimental design.
  • Strong understanding of descriptive statistics.
  • Ability to assess statistical significance and apply tests such as chi-square tests.
  • Commercial effectiveness mindset with a focus on sales funnel optimization.
  • Knowledge of regression models and their interpretation.
  • Experience or capability in conducting primary research.

Benefits

  • Hybrid work arrangement.
  • Inclusive and diverse workplace.
  • Reasonable accommodations during the selection process.
  • Equal opportunity employment.

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