BBVA
BBVA
BBVA एक वैश्विक बैंकिंग और वित्तीय सेवा समूह है, जो लोगों और व्यवसायों के धन प्रबंधन के तरीके को आधुनिक बनाने के लिए काम करता है। इसकी गतिविधियों में कॉर्पोरेट और निवेश बैंकिंग, फिनटेक और डिजिटल बैंकिंग शामिल हैं। यह प्रौद्योगिकी-सक्षम वित्तीय समाधानों के माध्यम से 7.15 करोड़ ग्राहकों को सेवाएँ प्रदान करता है। 1,21,000 से अधिक कर्मचारियों के साथ, BBVA बैंकिंग, परामर्श और मार्केटिंग के विशेषज्ञों को एक सहयोगी वातावरण में साथ लाता है, जो नवाचार, डिजिटल रूपांतरण और पेशेवर उत्कृष्टता पर केंद्रित है।

Junior Behavioral Economics Analyst at BBVA - Mexico City Hybrid

Behavioral Economics Analyst role at BBVA, a global bank serving millions of customers. Apply behavioral science, experimentation, and data analysis to improve sales funnels, pricing, campaigns, and conversion.

विवरण

  • Analyze sales barriers with commercial teams and recommend behavioral science strategies.
  • Identify psychological friction points across the customer journey and develop interventions to improve KPIs.
  • Partner on evidence-based campaigns by shaping messages and offer structures.
  • Design, run, and evaluate behavioral experiments using A/B testing.
  • Interpret performance metrics and data analyses to anticipate purchasing trends.
  • Use choice architecture to optimize pricing, bundles, and checkout flows while increasing lifetime value.
  • Convert behavioral science theories and statistical models into measurable incremental revenue.
  • Present innovative hypotheses to stakeholders and iterate quickly in a dynamic environment.

आवश्यकताएँ

  • Completed bachelor's degree in Economics, Statistics, Mathematics, or Marketing.
  • One to two years of proven experience in Behavioral Economics, Performance Marketing, or Product Growth.
  • Advanced practical knowledge of Behavioral Economics and experimental design.
  • Strong understanding of descriptive statistics.
  • Ability to assess statistical significance and apply tests such as chi-square tests.
  • Commercial effectiveness mindset with a focus on sales funnel optimization.
  • Knowledge of regression models and their interpretation.
  • Experience or capability in conducting primary research.

लाभ

  • Hybrid work arrangement.
  • Inclusive and diverse workplace.
  • Reasonable accommodations during the selection process.
  • Equal opportunity employment.

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