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BBVA
BBVA
Sponsor pentru viza H1BConsultanțăMarketingServicii bancare
BBVA este un grup global de servicii bancare și financiare care lucrează la modernizarea modului în care oamenii și companiile își gestionează banii. Activitățile sale includ servicii bancare pentru companii și investiții, fintech și servicii bancare digitale, deservind 71,5 milioane de clienți prin soluții financiare bazate pe tehnologie. Cu peste 121.000 de angajați, BBVA reunește expertiză în domeniul bancar, consultanță și marketing, într-un mediu colaborativ axat pe inovare, transformare digitală și excelență profesională.
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Locurile de muncă ale companiei

Junior Behavioral Economics Analyst at BBVA - Mexico City Hybrid

Behavioral Economics Analyst role at BBVA, a global bank serving millions of customers. Apply behavioral science, experimentation, and data analysis to improve sales funnels, pricing, campaigns, and conversion.

MXMexicHibridNormă întreagăJuniorLimbă Obligatorie: spaniolăAnalist

Descriere

  • Analyze sales barriers with commercial teams and recommend behavioral science strategies.
  • Identify psychological friction points across the customer journey and develop interventions to improve KPIs.
  • Partner on evidence-based campaigns by shaping messages and offer structures.
  • Design, run, and evaluate behavioral experiments using A/B testing.
  • Interpret performance metrics and data analyses to anticipate purchasing trends.
  • Use choice architecture to optimize pricing, bundles, and checkout flows while increasing lifetime value.
  • Convert behavioral science theories and statistical models into measurable incremental revenue.
  • Present innovative hypotheses to stakeholders and iterate quickly in a dynamic environment.

Cerințe

  • Completed bachelor's degree in Economics, Statistics, Mathematics, or Marketing.
  • One to two years of proven experience in Behavioral Economics, Performance Marketing, or Product Growth.
  • Advanced practical knowledge of Behavioral Economics and experimental design.
  • Strong understanding of descriptive statistics.
  • Ability to assess statistical significance and apply tests such as chi-square tests.
  • Commercial effectiveness mindset with a focus on sales funnel optimization.
  • Knowledge of regression models and their interpretation.
  • Experience or capability in conducting primary research.

Beneficii

  • Hybrid work arrangement.
  • Inclusive and diverse workplace.
  • Reasonable accommodations during the selection process.
  • Equal opportunity employment.

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