Ford Motor Company
Ford Motor Company
Ford Motor Company is a United States-based automotive manufacturer with a history dating to 1903. In addition to developing and producing vehicles, the company is expanding its focus across mobility services, digital experiences, and software. Ford’s work also includes sustainability efforts and environmental targets, reflecting an approach that connects transportation, innovation, community impact, and responsible business practices.

Ford Fathom Electric Vehicle General Manager

Lead Ford’s Fathom mass-market electric vehicle line, shaping its strategy, launch, consumer marketing, and end-to-end financial performance.

Description

  • Turn Ford’s long-term UEV vision into practical commercial strategies.
  • Set resource allocations, capital investments, and cycle plan priorities.
  • Direct Fathom’s North American retail strategy and market entry.
  • Lead analysis of platform efficiency, material costs, option mix, and market competitiveness.
  • Set portfolio roles, product positioning, customer profiles, and volume and market-share expectations.
  • Guide decisions with regional, national, and international dealer governance committees.
  • Manage the budget, vehicle P&L, pricing, cost positioning, incentives, and profit improvement.
  • Lead vehicle line performance reviews, Total Value Management work, and warranty reduction projects.
  • Pursue EBIT opportunities and contribute to annual business planning.
  • Lead Fathom consumer marketing and brand positioning across digital, social, CRM, and experiential channels.
  • Build interest ahead of launch and sustain customer demand.
  • Work with Product Marketing and Consumer Insights on market assumptions, price elasticity, and product series and packaging mix.
  • Oversee go-to-market plans, vehicle reveals, dealer engagement, and customer experience initiatives.
  • Incorporate total program offerings into go-to-market plans.
  • Coordinate with operations on demand forecasts, dealer allocations, capacity, and early quality detection.
  • Work across Design, Digital and Software Services, Communications, Engineering, Manufacturing, Finance, and Supply Chain.
  • Present the Fathom product line in senior and executive leadership briefings.
  • Build a high-performing, innovative, accountable organization and mentor business and marketing leaders.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, Sales, Engineering, Finance, or a related field.
  • At least 12 years of progressive experience in general management, brand marketing, or product leadership, or at least 10 years with a master’s degree or MBA.
  • Demonstrated executive-level leadership.
  • Success leading large, cross-functional organizations and managing substantial budgets or P&Ls.
  • MBA or a master’s degree in a technical or business field.
  • Extensive experience in automotive, clean technology, or consumer technology.
  • Strong knowledge of EV technology, charging ecosystems, and software-defined vehicles.
  • Track record of launching major vehicle programs or consumer products and managing complex P&Ls.
  • Highly developed communication and negotiation skills.
  • Ability to influence senior executives and lead in matrixed global organizations.
  • Strong analytical and problem-solving skills.
  • Experience guiding teams through ambiguous, fast-moving, unprecedented market transitions.
  • Legal authorization to work in the United States is required.
  • Visa sponsorship is unavailable.

Benefits

  • Medical, dental, vision, and prescription drug coverage starting immediately.
  • Flexible family care days.
  • Paid parental leave.
  • New-parent ramp-up programs.
  • Subsidized backup childcare.
  • Family-building support, including adoption and surrogacy expense reimbursement and fertility treatments.
  • Vehicle discounts for employees and family members.
  • Management lease options.
  • Tuition assistance.
  • Active employee resource groups.
  • Paid time for individual and team community service.
  • Paid holidays, including the week between Christmas and New Year’s Day.
  • Paid time off.
  • Option to purchase additional vacation time.

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