Optiv
Optiv
1,001 – 5,000 Employees
H1B Visa Sponsor
Optiv is an employer featured on Remote Rocketship, with company and hiring information for professionals exploring career opportunities.

Director of Marketing Programs - Remote | Optiv

Lead Optiv’s enterprise marketing programs and events strategy remotely from Kansas. Oversee portfolios, budgets, partnerships, teams, and measurement programs that support pipeline growth and brand visibility.

Description

  • Lead Optiv’s enterprise marketing programs and events strategy
  • Direct a portfolio spanning corporate, national, regional, partner, client, executive, industry, internal, and CSR events
  • Create a multi-year roadmap focused on pipeline growth, customer engagement, partner alignment, and market differentiation
  • Set portfolio governance, prioritization processes, investment criteria, operating standards, and measurement frameworks
  • Maintain consistent brand experiences, operational quality, and measurable results across event types and regions
  • Advise senior and executive leaders on program direction, audience engagement, and investment choices
  • Oversee the planning, delivery, and measurement of integrated corporate, national, and regional marketing programs
  • Create marketing experiences aligned with campaigns, corporate initiatives, regional expansion, and partner activities
  • Coordinate with Demand Generation, Partner Marketing, Field Marketing, Brand and Communications, Creative, Digital Marketing, Content, and Marketing Operations
  • Work with Sales GTM and regional sales leaders on programs that build, accelerate, and convert pipeline
  • Manage event prospectuses, sponsorship packages, budgets, contracts, reconciliations, recaps, and performance reports
  • Direct Optiv’s merchandise program, including budgets, vendors, product planning, inventory, and internal support
  • Own the marketing program budget and MDF forecast while supporting MDF, DDF, PDF, and BDF generation
  • Develop OEM and alliance relationships and expand co-marketing and funding opportunities
  • Lead joint marketing plans for business initiatives, technology plays, solution priorities, and co-innovation
  • Create executive roundtables, advisory forums, and industry-facing engagements
  • Lead planning and strategy for Optiv Kick Off, covering content, logistics, executive participation, sponsorships, partners, budget, attendee experience, and evaluation
  • Manage multi-million-dollar budgets across events, marketing programs, internal events, sponsorships, and CSR initiatives
  • Define KPIs and provide executive reporting on performance, engagement, pipeline contribution, sponsorship utilization, value delivery, and ROI
  • Use performance results and market insights to improve the portfolio and reallocate resources
  • Assess and implement event technology, automation, and measurement capabilities
  • Direct agency, contractor, and vendor relationships, including selection, negotiation, performance, and financial oversight
  • Lead, mentor, train, and develop a high-performing marketing programs and events team
  • Set team priorities, goals, metrics, operating models, and standards
  • Develop team capabilities through coaching, performance management, career development, workforce planning, and succession planning
  • Promote accountability, collaboration, innovation, continuous improvement, and data-informed decisions
  • Oversee event agencies, contractors, consultants, and surge resources
  • Follow applicable policies and standards and complete additional assigned duties

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related discipline is required
  • More than 10 years of progressive experience in event marketing, experiential marketing, field marketing, or marketing programs within a complex B2B environment
  • Four to seven years of experience leading and developing high-performing remote or hybrid teams
  • Record of managing large-scale enterprise event portfolios and integrated marketing programs with measurable business outcomes
  • Experience in cybersecurity, technology, consulting, or professional services is preferred
  • Demonstrated experience managing multi-million-dollar budgets, sponsorships, and partner-funded programs, including MDF, Co-Op, and BDF
  • Experience advising senior and executive leaders and influencing decisions in a matrixed organization
  • Experience with marketing automation, CRM, financial, and event management platforms such as Marketo, Salesforce, NetSuite, Cvent, or comparable tools
  • Strategic leadership, business judgment, and the ability to turn enterprise objectives into actionable programs and portfolio decisions
  • Advanced knowledge of event strategy, experiential marketing, integrated marketing programs, demand generation, pipeline measurement, and marketing attribution
  • Strong executive presence with excellent communication, presentation, negotiation, and stakeholder management skills
  • Strong financial, analytical, organizational, project management, and operational planning abilities
  • Ability to navigate ambiguity, balance competing priorities, and align complex cross-functional initiatives
  • Ability to travel up to 25% for planning, site visits, corporate and industry events, executive engagement, and onsite event leadership

Benefits

  • Inclusive employee resource groups
  • Work-life balance
  • Professional training resources
  • Opportunities for creative problem-solving on unique and complex projects
  • Volunteer opportunities through Optiv Chips In
  • Technology and equipment needed for remote or home-based work, where applicable

Related Jobs

Martin & Company

Director of P&C Insurance Consulting

Martin & Company
51 – 200 Employees
ConsultingInsuranceLogistics

Lead client-facing property and casualty insurance consulting engagements at Martin & Company, a technology-enabled insurance advisory firm. Shape project scope, protect delivery quality, grow client accounts, and mentor consultants.

Open