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eHouse Studio रणनीति, डिज़ाइन, प्रौद्योगिकी और मार्केटिंग सेवाओं के माध्यम से व्यवसायों को डिजिटल कॉमर्स में बदलाव लाने में मदद करता है। कंपनी Shopify Plus कार्यान्वयन, वेबसाइट का पुनःडिज़ाइन, निरंतर सुधार, एंटरप्राइज़ एकीकरण और रणनीतिक मार्केटिंग सहित सीधे उपभोक्ताओं और B2B ग्राहकों के लिए खरीदारी के अनुभव तैयार और बेहतर बनाती है। इसका काम परामर्श और कॉमर्स विशेषज्ञता को जोड़कर अधिक प्रभावी ऑनलाइन ग्राहक यात्राएँ तैयार करता है और ई-कॉमर्स में टिकाऊ विकास को समर्थन देता है।
Remote Director of CRO and Analytics at eHouse Studio
Lead conversion optimization, analytics, experimentation, and personalization for Shopify merchants. Use funnel analysis, testing, and client strategy to drive measurable ecommerce revenue growth.
विवरण
- Lead CRO engagements for direct-to-consumer ecommerce brands, spanning discovery, retainers, and consulting projects.
- Act as a data-driven strategy partner across site experience, merchandising, acquisition, retention, analytics, UX, and digital product roadmaps.
- Create and execute data-led strategies supporting short- and long-term business goals.
- Find funnel conversion opportunities through quantitative and behavioral analysis.
- Create evidence-based hypotheses and testing plans with UX, Design, and Development teams.
- Plan, run, and evaluate A/B and multivariate experiments using sound statistical methods.
- Track experiment and site performance, investigate data anomalies, and refine recommendations from quantitative findings.
- Lead AI-supported experimentation and real-time personalization programs.
- Apply AI to insight generation, experiment design, execution, and performance analysis.
- Produce, quality-check, and present monthly reports on traffic, conversion, revenue, channel mix, and experiment outcomes.
- Own analytics implementation and data quality across GA4, Google Tag Manager, Shopify Customer Events and pixels, consent mode, bot and spam filtering, and Shopify order reconciliation.
- Create automated performance dashboards in Looker.
- Perform funnel, cohort, segmentation, statistical, ROI, revenue growth, and customer lifetime value analyses.
- Pair quantitative research with user testing, surveys, interviews, persona development, journey mapping, and competitive or heuristic reviews.
- Turn data from multiple sources into clear narratives and actionable recommendations.
- Provide final quality assurance for analytics and CRO deliverables, manage contractors and vendors, and maintain the CRO task board in Asana.
- Partner with UX, Design, and Technical Delivery teams on builds, migrations, redesigns, launches, and continuous optimization.
- Advance internal CRO, UX, and ecommerce strategy practices, frameworks, and thought leadership.
आवश्यकताएँ
- A bachelor’s degree in Marketing, Business, Analytics, UX, or a related field is required; a master’s degree or equivalent professional experience is advantageous.
- Demonstrated success leading data-first CRO programs, mentoring team members, directing cross-functional teams, and owning client strategy from discovery through delivery.
- Advanced ecommerce analytics skills with the ability to convert raw data into prioritized actions ranked by revenue impact.
- Practical expertise in statistical modeling for web experiments, including hypothesis testing, sample-size and significance calculations, and segmentation.
- Hands-on experience with A/B testing platforms such as Intelligems, VWO, Optimizely, Shoplift, Visually, or comparable tools.
- Advanced hands-on knowledge of Google Analytics 4, including custom reporting, funnel analysis, and segmentation.
- Experience developing prioritized and resourced testing roadmaps based on estimated quantitative impact.
- Experience working with the Shopify platform.
- Experience collaborating with UX, Design, and Development teams.
- Experience performing UX analysis, usability testing, and heuristic evaluations.
- Strong written, verbal, communication, and presentation skills.
- Highly organized and detail-oriented, with the ability to manage multiple client engagements in a fast-moving environment.
- Previous agency experience supporting multiple brands and workstreams is preferred.
- Experience with Klaviyo or other email and retention platforms is preferred.
- Cross-channel familiarity with paid social and paid search media is preferred.
- Working knowledge of BigQuery and SQL for independent, ad hoc analysis is preferred.
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