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Growth Marketing Manager, Paid Search
Manage North American paid search for Perk’s travel and spend management platform, driving B2B pipeline through Google Ads and Microsoft Advertising. Partner on AI search optimization and test emerging search features.
संयुक्त राज्य
इलिनॉय
मैसाचुसेट्स$93,500 – $1,10,000 / वर्ष
हाइब्रिडपूर्णकालिकमध्य स्तरवरिष्ठआवश्यक भाषा: अंग्रेज़ीग्रोथ मार्केटिंगविवरण
- Manage Perk’s North American paid search campaigns across Google Ads and Microsoft Advertising
- Oversee bids, budget pacing, and campaign optimization
- Analyze search queries, expand keyword coverage, and manage negative keywords
- Improve campaign efficiency using in-platform, online, and offline conversion metrics
- Plan, monitor, and analyze ad copy and landing page A/B tests
- Research competitors and industry trends
- Share performance updates and monthly reports with management and stakeholders
- Work with SEO on AEO initiatives to improve Perk’s visibility and citations in AI answer engines
- Use paid search insights to guide AEO priorities and content
- Test and report on AI-powered search features, including AI Overviews and Google AI Max
- Apply AI tools to ad copy, keyword research, and performance analysis, and help the team adopt new workflows
- Partner with North America Field Marketing and SDR teams to improve lead quality and Marketing–Sales alignment
- Coordinate with global Paid Media, Brand, and Creative teams across the customer journey
- Maintain relationships with Google and Microsoft platform representatives
आवश्यकताएँ
- Bring at least four years of hands-on paid search campaign management experience
- Have strong working knowledge of Google Ads, including Search, Performance Max, and Remarketing
- Use Google Ads Editor and/or Microsoft Advertising Editor proficiently
- Have experience managing large-scale B2B lead generation campaigns
- Understand search query reporting, keyword optimization, match types, and bidding strategies
- Show a record of meeting or exceeding growth targets and quarterly OKRs
- Have experience with conversion tracking, tag management tools such as Google Tag Manager, and attribution
- Be analytically skilled with Google Analytics, Looker or similar tools, and Excel or Google Sheets
- AEO experience and understanding how AI answer engines find and cite sources are a plus
- Basic SEO knowledge is a plus
- B2B SaaS or high-growth startup experience is a plus
- Travel, FinTech, or expense management experience is a plus
- Full-funnel B2B campaign design experience is a plus
- Familiarity with Salesforce or Marketo is a plus
- Live within commuting distance of a company hub
- Submit an English-language resume; English is the office language
लाभ
- Competitive pay and equity ownership in Perk
- 20 vacation days and 12 public holidays
- Choice of three medical plans with employer contributions and an HSA option for HDHP enrollment
- Dental and vision coverage, plus a Wellhub gym subscription from the start date
- Life and disability insurance, with optional additional coverage
- 401(k) plan with employer matching contributions
- Partner discounts on pet insurance
- Company events, including an annual summer party
- Spring Health access to 12 therapy and 12 coaching sessions for employees and loved ones
- 12 to 16 weeks of paid parental leave
- 16 paid volunteer hours annually
- Up to 20 work-from-anywhere days per year
- A four-week fully paid sabbatical after five years
- Relocation support to company hubs
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