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Lead secure Service Cloud and Experience Cloud architecture for Yudrio’s federal Salesforce implementation. Guide integrations, platform governance, releases, and Agile delivery.
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Direct Response Creative Strategist
Develop and scale direct response concepts for Purefemms, a women’s menopause supplement brand, across Meta Ads in the DACH region and the US.
विवरण
- Research customers, markets, and competitors to inform creative strategy.
- Develop fresh angles, hooks, and creative hypotheses.
- Write hooks, scripts, video sales letters, and advertorials.
- Build swipe files for the DACH and US markets.
- Analyze performance using Meta Ads Manager, Triple Whale, and Rule1.
- Spot scalable concepts, creative fatigue, and winning ads to iterate.
- Set iteration priorities together on the weekly call.
- Manage the transition from strategy to production.
- Prepare production-ready briefs for six video editors.
- Give creative feedback and set priorities for iteration cycles.
- Take ownership of concepts within the testing roadmap and messaging playbook.
- Refine the cycle from insight and hypothesis through testing, learning, iteration, and scale.
- Use Claude for research, hook ideation, copy refinement, and pattern recognition.
- Work with the Founder and Head of Growth on strategy and the testing roadmap.
आवश्यकताएँ
- German proficiency at C1/C2 level.
- At least two years of experience in direct response copywriting or performance creative for DTC e-commerce.
- A demonstrable Meta track record, including creatives you developed that supported significant ad spend.
- Experience working with brands generating seven-figure annual revenue.
- Ability to turn data into concrete creative decisions.
- Experience with high-velocity creative testing.
- Ability to write clear briefs for editors and work independently.
- Experience with AI-assisted creative workflows.
- Submit three ads for which you personally wrote the script or developed the creative strategy.
- State the highest monthly spend reached by one of your own creatives.
- List your three most recent positions, with each brand, dates, and role.
लाभ
- Fixed monthly retainer plus a performance share for your creatives.
- Strong performance can bring total monthly compensation into the five-figure range.
- Fully remote work.
- Long-term engagement.
- No exclusivity requirement.
- Established creative team with six video editors.
- Small team, direct communication, and meaningful input on strategy and the testing roadmap.
- Work directly with the Founder and Head of Growth.
- US expansion is planned to begin in Q1 2027, offering a chance to join from the start.
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