L’OCCITANE Group
L’OCCITANE Group
Grupul L’OCCITANE dezvoltă și comercializează produse de înfrumusețare și îngrijire personală bazate pe ingrediente de origine naturală, inclusiv plante tradiționale din Provence. Compania internațională își deservește clienții printr-o rețea extinsă de piețe și magazine online specifice fiecărei țări din America, Asia, Europa, Oceania și Africa. Operațiunile sale includ producția de articole de înfrumusețare și logistica, cu accent pe calitatea produselor, aprovizionarea responsabilă, protecția mediului, transparența și sprijinirea comunităților locale.

Senior Growth Performance and Analytics Analyst - Sao Paulo, Brazil (Hybrid)

Lead growth and analytics initiatives for L’OCCITANE Group in São Paulo, focusing on acquisition, conversion, and sales consultant productivity. Manage digital media, measurement, dashboards, and performance optimization across the funnel.

Descriere

  • Plan and optimize customer acquisition campaigns across major digital advertising, affiliate, and other media channels.
  • Manage media budgets to support efficient growth and improve CAC, conversion rate, revenue, and average order value.
  • Oversee agency and partner relationships while driving operational quality and ongoing performance gains.
  • Evaluate the full acquisition and activation funnel for sales consultants and identify areas for improvement.
  • Use data from media platforms, landing pages, GA4, GTM, and GERA to produce actionable recommendations.
  • Create dashboards, analyses, and executive presentations covering essential business metrics.
  • Design and run experiments that improve conversion, activation, and consultant productivity.
  • Maintain reliable digital measurement, tracking implementation, and data quality.
  • Collaborate with Direct Sales, UX, NPS, CRM, and Technology teams to strengthen digital experiences and channel results.
  • Help define and monitor operational KPIs, targets, and growth plans.

Cerințe

  • Substantial experience in growth, performance marketing, and digital acquisition.
  • Advanced command of Google Ads, Meta Ads, TikTok Ads, and affiliate platforms.
  • Advanced proficiency with Google Analytics 4 (GA4).
  • Experience using Google Tag Manager, including event implementation, validation, and measurement frameworks.
  • Strong analytical ability with a track record of translating data into business recommendations.
  • Experience evaluating funnels and improving conversion and performance.
  • Knowledge of data visualization platforms and dashboard creation.
  • Practical, proactive, organized, and results-focused working style.
  • Strong communication and stakeholder relationship skills.
  • Preferred: background in direct sales, network marketing, or reseller-based business models.
  • Preferred: experience with growth programs, experimentation, and conversion rate optimization.
  • Preferred: familiarity with Power BI, Looker Studio, or comparable tools.
  • Preferred: experience with cohort analysis, activation, and sales-channel productivity.
  • Preferred: experience with sales-force management platforms or consultant ecosystems.

Beneficii

  • Profit-sharing bonus based on target achievement, starting at one annual salary.
  • BRL 775.00 meal and food allowance through a flexible benefits card.
  • Transportation allowance.
  • SulAmérica health insurance.
  • Odontoprev dental insurance.
  • Extended parental leave: six months for the primary caregiver and three months for the secondary caregiver.
  • Sou’L mental health and well-being program for employees and dependents.
  • TotalPass membership.
  • Life insurance.
  • Birthday day off during the birthday month.
  • BRL 300.00 birthday voucher for company-store products or a spa visit.
  • Monthly “Sextou” early-finish day.
  • “Sem Fronteiras” remote-work program allowing several weeks each year from a chosen location.
  • 40% discount on L’Occitane products at company-owned stores and 50% off spa packages.

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