Globe Life
Globe Life
1,001 – 5,000 Employees
ConsultingHealthcareInsurance
Globe Life is a U.S.-based insurance company focused on individual life insurance and related protection products. It serves customers through both agent networks and direct channels, with its work centered on customer service, agent careers, and helping families plan for long-term financial protection. Globe Life’s financial strength is also evaluated by independent analysts, an important consideration for customers and professionals exploring opportunities in the insurance sector.

Social Media Analyst - Remote in the United States

Globe Life is seeking a Social Media Analyst to monitor online reputation, analyze social trends, and support strategy across its insurance brands and subsidiaries. The role includes performance reporting, review monitoring, competitor analysis, and social media coordination.

Description

  • Lead online reputation management and social media strategy development for Globe Life and its subsidiaries
  • Track daily social activity and flag relevant brand mentions
  • Provide timely market value reports to the appropriate internal teams
  • Evaluate data and emerging social trends to support Globe Life’s brand
  • Help develop strategies that strengthen the social presence of independent business owners and agents
  • Coordinate social media plans across corporate, agency, and individual levels with the Marketing Team
  • Review corporate social inboxes and route messages to the appropriate marketing teams
  • Use listening platforms such as Sprinklr Insights to track brand reputation
  • Assess social performance and prepare weekly and monthly reports
  • Use data patterns to shape social initiatives and determine monitoring requirements
  • Track incoming Birdeye reviews and alert teams to low-rated or unanswered feedback
  • Prepare competitor reports that surface potential growth opportunities
  • Spot emerging trends to guide content development and growth across social channels

Requirements

  • Bachelor’s degree, preferably in social media or digital marketing, from a four-year college or university
  • 1–2 years of professional experience managing social media
  • Strong interest in social media and digital marketing
  • Ability to interpret data and recognize trends
  • Clear, effective communication with managers and team members
  • Initiative and enthusiasm for taking on new projects
  • Excellent organizational and time-management skills, including the ability to prioritize multiple assignments
  • Strong proofreading and writing abilities with close attention to detail
  • Experience using Microsoft Word, PowerPoint, and Excel
  • Experience with social media management platforms such as Hootsuite, Sprinklr, and Sprout
  • Experience with online reputation tools such as Birdeye, Talkwalker, and Google My Business
  • Reliable and consistent attendance during the assigned shift
  • Availability to work full time and/or part time according to position requirements

Benefits

  • Competitive compensation aligned with your expertise and contribution
  • Health, dental, and vision insurance coverage
  • Comprehensive life insurance benefits
  • Retirement options including a company-matched 401(k) and pension plan
  • Paid holidays and time off
  • Parental leave
  • Subsidized bundled subscriptions for fitness, mindfulness, nutrition, and sleep support
  • Company-funded counseling for mental health, stress management, and work-life balance
  • Eligibility for continuing education reimbursement
  • Company-paid FLMI and ICA courses
  • Discounted tickets to Texas Rangers games

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