Forerunner
Forerunner
51 – 200 Employees
ConstructionGovernmentSaaS
Forerunner provides geospatial intelligence software for governments and regulated industries. Its map-first SaaS platform brings together geospatial data, field operations, and AI-guided workflows for use cases including compliance, inspections, permitting, asset management, floodplain and stormwater programs, grant tracking, and emergency response. The platform connects with existing systems and includes offline-capable mobile tools, automated reporting and notifications, and AI assistants that help teams complete forms and move approvals forward while preserving their legacy technology investments. Forerunner operates at the intersection of government technology, SaaS, and construction, with a team of 51–200 employees and hiring opportunities centered on products that support public agencies and infrastructure operators.

Senior Manager, Events and Field Marketing – Forerunner

Lead Forerunner’s events and field marketing strategy to build conference-driven pipeline for intelligent government software. Own the event portfolio, budgets, vendors, and public-sector association partnerships.

Description

  • Manage Forerunner’s event portfolio and annual budget
  • Select conferences and association meetings, including investment levels
  • Lead conferences from planning through execution, covering booths, collateral, speaking submissions, pre-booked meetings, and on-site delivery
  • Source, negotiate with, and oversee booth, promotional merchandise, print, shipping, and event-services vendors
  • Track event inventory, quality standards, and delivery timelines
  • Develop lunch-and-learns, association sessions, themed dinners, and regional events
  • Create event playbooks, pre-event briefs, meeting goals, and demand-generation follow-up expectations
  • Develop association partnerships through sponsorship negotiations, speaking opportunities, co-hosted webinars and training, and member communications
  • Define meeting-booking and pipeline-generation targets for each event
  • Measure event performance and apply the findings to future planning
  • Build an evidence-based event portfolio and a credible in-person brand presence
  • Ensure sales teams have meetings scheduled and pipeline follow-up after conferences
  • Travel 30–40% of the time
  • Help shape how Forerunner, a provider of intelligent software for government and regulated industries, represents itself in person

Requirements

  • At least six years of experience in marketing, B2B events, field marketing, or partnerships
  • A demonstrated record of achieving accountable goals
  • Experience leading events or partner programs measured by pipeline rather than attendance
  • Experience working with associations or channel partners
  • Experience negotiating sponsorship or partnership agreements
  • Strong written communication skills
  • Strong project management abilities
  • Willingness to travel 30–40% of the time
  • Genuine interest in selling to government or prior public-sector experience
  • Fluency with AI tools in daily work
  • Comfort operating amid ambiguity on a small, fast-moving team
  • Ability and willingness to work regularly in a hybrid model from a Talent Hub office
  • Legal authorization to work for any U.S. employer without restrictions
  • No current or future need for employment visa sponsorship

Benefits

  • Competitive compensation
  • Health insurance coverage
  • Vision insurance coverage
  • Dental insurance coverage
  • 401(k) plan
  • One company-expensed lunch each week
  • Quarterly wellness reimbursement
  • Professional development allowance
  • Equity may form part of the total rewards package
  • Hybrid work near one of the company’s offices
  • Learning opportunities and appropriate feedback
  • In-person collaboration

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