Hustler Marketing
Hustler Marketing
51 – 200 Employees
eCommerceMarketingSaaS
Hustler Marketing is an email marketing agency serving eCommerce brands through retention-focused, data-led campaigns. Its services include email marketing, SMS marketing, and user-generated content (UGC) advertising, with strategies designed to improve engagement metrics such as open rates, click-through rates, and customer lifetime value. The agency combines list growth, platform-specific execution, conversion rate optimization, and selected customer acquisition efforts to connect retention marketing with broader brand growth. Hustler Marketing works with more than 350 brands and assigns account managers to a maximum of three clients, supporting focused and tailored client relationships.

Sales and Marketing Director (Remote, North Macedonia)

Lead Hustler Marketing’s complete sales and marketing function, from demand generation through client acquisition. Build scalable teams, revenue systems, and growth processes for ecommerce retention marketing services.

Description

  • Lead the company’s full revenue-generation function across sales and marketing
  • Create, execute, and refine strategies that attract qualified leads and support sustainable revenue growth
  • Manage the complete commercial funnel, from the first client interaction through contract signing and new-client acquisition
  • Review current sales and marketing operations and introduce targeted improvements
  • Build scalable lead-generation programs spanning SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels
  • Improve lead qualification, sales workflows, pipeline oversight, conversion rates, and closing performance
  • Personally manage strategic sales initiatives and high-value opportunities during the initial rebuilding phase
  • Recruit, develop, and manage high-performing sales and marketing teams
  • Oversee budgets, hiring plans, resource distribution, and channel investment decisions
  • Define KPIs, performance measures, and reporting processes
  • Track pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasts, and overall commercial performance
  • Deliver performance updates, strategic recommendations, and revenue forecasts to company leadership
  • Partner with the Service Department and other teams to align client expectations, sales commitments, delivery, onboarding, and client success
  • Find new market opportunities, strategic partnerships, and avenues for growth
  • Assess industry trends, competitor activity, ecommerce developments, and emerging marketing approaches
  • Create scalable processes, documentation, and operating frameworks
  • Attend leadership meetings and help shape company strategy
  • Report directly to company leadership

Requirements

  • At least five years of experience leading sales, marketing, or revenue functions with direct accountability for commercial results
  • Demonstrated success building, scaling, and managing high-performing sales and marketing teams
  • Ability to generate revenue personally while creating scalable commercial systems and processes
  • Substantial experience at a digital marketing agency or SaaS company serving ecommerce businesses is required
  • A record of generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
  • Strong sales background with demonstrated success closing new business and handling high-value opportunities
  • Deep knowledge of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
  • Strong analytical ability to assess funnel performance, interpret commercial data, and make data-informed decisions
  • Experience overseeing departmental budgets, hiring, resource planning, and operational performance
  • Excellent leadership, coaching, and people-management skills, including experience building effective remote teams
  • Excellent written and spoken English communication skills
  • Highly organized, accountable, responsive, and dependable in meeting deadlines
  • Able to work independently and collaborate effectively with cross-functional teams in a fully remote setting
  • Strong strategic thinking, problem-solving, and decision-making capabilities
  • Available and responsive during office hours Monday through Friday, between 3:00 and 6:00 PM BCN time
  • Able to work consistently 30–35 hours per week, or approximately 140 hours per month
  • Reliable internet access and a laptop or desktop computer suitable for virtual meetings
  • Willing to receive constructive feedback and provide effective coaching and feedback to team members
  • Must agree not to work in a similar role while employed by Hustler Marketing
  • Must sign a non-disclosure agreement
  • Must commit to a 30-day notice period after the first two months

Benefits

  • Unlimited performance-based commission linked to closed revenue
  • Full-rate pay during the first two months of trial and adaptation
  • Fully remote work arrangement
  • Flexible scheduling
  • Performance reviews every 9–12 months, with the first review after 3–6 months
  • Role and workload reassessment after 6–12 months

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