ilert
ilert
11 – 50 Employees
EnterpriseSaaSSecurity
ilert is a SaaS incident management company serving enterprise IT and DevOps teams. Its platform brings together alerting, on-call management, and status pages so organizations can coordinate responses, keep stakeholders informed, and manage incidents from detection through communication. ilert connects with a broad range of operational tools and emphasizes secure, GDPR-compliant incident workflows.

SaaS Content Marketing Manager (Hybrid, Cologne)

Lead B2B SaaS content marketing for ilert’s AI-first incident management platform. Develop technical storytelling, SEO, and thought leadership for developers, SREs, and IT leaders.

Description

  • Build and execute content programs that grow brand awareness, generate leads, and help customers understand incident management.
  • Manage the editorial calendar and align content with product launches, campaigns, and strategic priorities.
  • Create blog articles, in-depth guides, and customer case studies for developers, SREs, and IT decision-makers.
  • Work with engineers to produce practical guides and other technical content.
  • Collaborate with the CEO on thought leadership initiatives.
  • Lead SEO, GEO, and content distribution efforts.
  • Measure content performance, interpret engagement data, and improve the strategy based on results.
  • Stay informed about market trends, competitor activity, and wider industry developments.

Requirements

  • Professional experience in B2B SaaS content marketing or developer-focused ecosystems.
  • Skill in explaining incident response clearly to both technical and executive audiences.
  • Strong copywriting ability, with confidence adapting ideas for blogs, guides, and email campaigns.
  • Proficiency in SEO, content distribution, and performance analytics.
  • Experience developing content collaboratively with technical and executive stakeholders.
  • Ability to create narratives tailored to specific personas and their needs.
  • Excellent English communication skills.
  • German is helpful but not required.

Benefits

  • Hybrid working arrangement combining office and remote work.
  • A low-meeting culture that protects time for focused, productive work.
  • A close-knit, ambitious team built around open communication, mutual support, and shared objectives.
  • Flat hierarchies with substantial ownership and autonomy.
  • 28 days of paid annual leave.
  • Regular team events.
  • Office space in Cologne’s Rheinauhafen district.

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