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Fortive
Fortive
H1B Visa SponsorHealthcareLogisticsManufacturing
Fortive is a global industrial technology company developing solutions for healthcare, industrial operations, logistics, and precision applications. Its portfolio is designed to help organizations address complex technical challenges, improve operational intelligence, and work more safely and efficiently. With approximately 18,000 employees, Fortive brings together specialized businesses focused on practical innovation, continuous improvement, and responsible long-term impact.
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Remote Vice President of Marketing at Fortive

Lead ServiceChannel’s marketing strategy and team, spanning demand generation, AI-assisted marketing, events, and customer lifecycle programs. Drive measurable growth for its facilities management automation platform through cross-functional planning and performance-focused campaigns.

USUnited StatesRemoteFull-timeLeadEnglish RequiredVice President

Description

  • Lead ServiceChannel’s marketing function, planning and delivering digital, AI-assisted, search, event, and lifecycle programs.
  • Set marketing plans, channel strategy, campaigns, and investments to support organizational goals.
  • Work with the Chief Commercial Officer and go-to-market leaders on growth strategy and annual planning.
  • Build campaign measurement around funnel KPIs, pipeline, bookings, and revenue targets.
  • Oversee budgets, agencies, vendors, campaign effectiveness, and resource allocation.
  • Grow pipeline, bookings, revenue, customer expansion, retention support, funnel conversion, and campaign return on investment.
  • Direct multi-channel digital demand generation and improve campaign performance.
  • Create testing plans, digital creative and messaging, and campaign KPIs.
  • Promote AI-assisted workflows and incorporate AI tools into marketing technology and data systems.
  • Expand organic and AI search through SEO, Answer Engine Optimization, and Generative Engine Optimization.
  • Improve the website’s inbound lead capture and conversion throughout the funnel.
  • Set trade show and conference plans, manage execution and logistics, coordinate lead follow-up, and analyze results.
  • Guide lifecycle and relationship marketing to encourage customer growth through upselling and cross-selling.
  • Run targeted customer newsletters and engagement campaigns.
  • Lead the marketing organization through managers, senior functional leaders, and external agencies.
  • Hire, develop, and retain marketers, and grow the team as needed.
  • Coordinate initiatives with internal stakeholders and external agencies.
  • Collaborate with product and corporate marketing on programs, campaigns, content strategy, and assets.
  • Report to the Chief Commercial Officer and work with Sales, Operations, Product, and Customer Success.

Requirements

  • Bring at least 15 years of experience creating, executing, and leading marketing in B2B high-tech industries.
  • Have at least 6 years leading a multi-discipline marketing function.
  • Have enterprise and commercial or mid-market marketing experience.
  • Bring inbound and outbound marketing experience across digital advertising, email, SEM, AEO/GEO/SEO, content syndication, direct mail, and events.
  • Understand marketing metrics and performance indicators.
  • Bring expertise with marketing technology.
  • Salesforce and HubSpot experience is a strong plus.
  • Have hands-on experience with AI and LLM tools and agentic workflows.
  • Show a record of partnering across functions to meet revenue and retention goals.
  • Be able to recruit, develop, and retain strong talent.
  • Have experience leading organizational change and improving revenue systems, processes, and people practices.
  • Solve complex problems effectively.
  • Manage competing priorities in a fast-paced setting while maintaining quality and attention to detail.
  • Hold a BA or BS degree.

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Long-term disability insurance
  • Health savings account
  • 401(k) retirement plan
  • Employee development resources
  • Equal opportunity employment
  • Reasonable accommodations for applicants with disabilities

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