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Directive
Directive
11 – 50 Employees
ConsultingLogisticsMarketing
Directive is a technology consulting company that helps businesses and nonprofit organizations implement, manage, and secure their IT environments. Its services include managed IT support, outsourced IT operations, cybersecurity, cloud hosting, web development, web design, and computer repair. The company emphasizes proactive monitoring, cybersecurity training, managed cloud infrastructure, and compliance support, including guidance related to the New York SHIELD Act, to help organizations maintain reliable systems and productive day-to-day operations.
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Programmatic Strategist – Canada Remote

Lead programmatic media campaigns for Directive Consulting’s B2B clients, using DSP expertise to optimize performance, analyze results, and shape data-driven strategy.

CACanadaRemoteFull-timeMiddleSeniorEnglish RequiredStrategistStrategy

Description

  • Manage programmatic client accounts and day-to-day activities
  • Build, optimize, and report on Display, Native, Video, Audio, and other programmatic campaigns
  • Partner with internal teams to develop media strategies aligned with client goals
  • Use first-party and third-party data to target and segment audiences
  • Create and launch campaigns across DSPs such as DV360 and The Trade Desk
  • Track campaign performance and pacing, making optimizations to support targets
  • Prepare and evaluate performance reports, drawing out actionable insights and recommendations
  • Diagnose and resolve campaign delivery and performance issues
  • Work closely with creative, analytics, and account management teams
  • Act as the primary point of contact for clients
  • Share campaign updates and recommend strategic adjustments
  • Present campaign plans, performance results, and strategic guidance to clients
  • Use computer software platforms and office productivity tools as needed

Requirements

  • At least three years of programmatic experience in publishing, advertising agencies, or ad tech
  • B2B experience is advantageous
  • Practical experience building and optimizing DSP campaigns
  • Experience with The Trade Desk and DV360 is preferred
  • Demonstrated ability in programmatic media planning, buying, and measurement framework development
  • Strong understanding of how programmatic, paid, and organic channels can work together to exceed client KPIs
  • Experience growing programmatic programs for B2B and SaaS clients with monthly budgets exceeding $50,000
  • Effective cross-functional collaboration, interpersonal, and communication skills
  • Strong analytical judgment and meticulous attention to detail
  • Outcome-focused approach with the ability to manage multiple projects
  • Current, established authorization to work in Canada
  • Permanent residency in Canada
  • Reliable internet access and a professional home-office setup
  • Ability to remain stationary for extended periods
  • Ability to observe and interpret written and verbal communication

Benefits

  • Medical, dental, vision, disability, and life insurance coverage for employees and their families
  • Employer-paid coverage at 100% for employees, with a 50% dependent contribution in the US, Canada, and Mexico
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Access to Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited paid time off with a two-week minimum
  • Paid company holidays
  • Paid day off for your birthday
  • End-of-Year Recharge closure from December 24 through January 1
  • Paid parental leave
  • Traditional and Roth 401(k) plans with a 3% company match
  • Annual bonus tied to tenure
  • Annual company-wide retreat
  • Fully virtual work from a home office
  • PC or Mac equipment available
  • Reasonable accommodations for qualified individuals with disabilities

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