Gameopedia
Gameopedia
51 – 200 Employees
ConsultingGamingMarketing
Gameopedia is a gaming data and technology company focused on improving how video game information is organized, presented, and discovered. Its team of passionate gamers develops extensive game metadata and applies machine learning to support personalized online experiences. Through partnerships with technology companies in Europe and North America, Gameopedia’s data helps inform millions of consumer decisions and shapes how players find and evaluate games.

Growth Operations and Performance Marketing Manager

Lead Gameopedia’s growth operations and performance marketing engine for video-game data. Manage HubSpot, paid acquisition, campaign measurement, and demand-generation systems.

Description

  • Manage HubSpot governance, including lifecycle stages, core properties, naming standards, workflows, and change controls
  • Develop and maintain lead capture, enrichment, scoring, routing, and service-level workflows for sales- and marketing-led motions
  • Oversee email and CRM operations, including segmentation, nurture programs, campaign execution, deliverability, and data quality
  • Maintain campaign and funnel reporting through UTM standards, source definitions, and decision-support dashboards
  • Find and eliminate leakage, duplication, manual workarounds, and friction throughout the lead-to-sales process
  • Plan, launch, and optimise paid campaigns on channels including LinkedIn and Google within approved strategy and budget parameters
  • Manage the full performance cycle from ICP targeting, offers, and creative to landing-page alignment, conversion tracking, sales outcomes, and learning
  • Design testing plans and convert findings into actionable recommendations
  • Partner with GTM Enablement, Content, and Design on campaign assets
  • Monitor channel pacing and recommend budget reallocations using qualified-demand and pipeline evidence
  • Assess and implement growth tools across the marketing and revenue stack
  • Convert validated AI-assisted workflows and prototypes into documented, maintainable systems
  • Develop playbooks, reporting cadences, and change logs
  • Advise Sales, Marketing, and Product on commercial data and tooling
  • Establish the commercial data model, lead flow, routing rules, campaign tracking, and funnel reporting within the first 90 days

Requirements

  • 4–7 or more years of experience across B2B marketing operations and performance or demand-generation marketing
  • Hands-on HubSpot expertise covering CRM structure, workflows, lists, forms, campaign operations, reporting, and lifecycle logic
  • Demonstrated success planning and optimising LinkedIn and/or Google campaigns for commercial quality rather than lead volume alone
  • Strong knowledge of tracking, attribution trade-offs, UTMs, conversion paths, and the effect of Sales follow-up on campaign results
  • A systems-oriented approach with the ability to document processes, improve them, and make work reusable
  • High ownership and sound judgment, including the ability to resolve ambiguity, choose a practical direction, and deliver a solid first version independently
  • Experience in an enterprise B2B or hybrid sales-led growth setting with long buying cycles and narrowly defined qualified audiences
  • Experience with GA4, Google Tag Manager, enrichment or outbound tools, APIs, or no-code automation platforms
  • Comfort using AI-assisted workflows, lightweight scripting, or data analysis
  • Interest in games, gaming technology, digital platforms, or data products
  • Commercial discipline with a focus on qualified opportunities and revenue impact
  • Consistent operational discipline and pragmatic execution
  • Ability to explain technical decisions clearly and collaborate across Sales, Marketing, and Product

Benefits

  • Flexible approach to balancing work and personal commitments
  • Comprehensive benefits package
  • Collaborative international team spanning Norway, India, and the United States
  • Ownership and trust to build better systems and observe their commercial impact
  • A culture centred on clarity, care, and continuous improvement

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