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Konica Minolta Australia
Konica Minolta Australia
501 – 1,000 Employees
ConsultingLogisticsManufacturing
Konica Minolta Australia delivers technology for print, information management, healthcare, and industrial applications. Its portfolio includes office and production printing systems, wide-format printers, managed print services, intelligent information management, print management, and medical diagnostic imaging solutions. The company also works with robotics and commercial 3D printing, supporting organisations across sectors such as education, government, finance, healthcare, logistics, and manufacturing. Its Australian team combines established imaging expertise with newer digital and automation technologies, while maintaining a focus on sustainability and corporate responsibility.
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Digital Marketing Manager at Konica Minolta Australia

Lead B2B digital strategy, campaigns, and marketing technology for Konica Minolta Australia’s workplace solutions. Drive qualified leads, pipeline contribution, and measurable marketing growth.

AUAustraliaHybridFull-timeMiddleSeniorEnglish RequiredDigital Marketing

Description

  • Define and execute short-, medium-, and long-term digital marketing strategy
  • Use customer data and insights to improve digital experiences
  • Own website strategy, user experience, and the development roadmap
  • Oversee landing pages, A/B testing, conversion optimisation, tracking, and attribution
  • Optimise email, marketing automation, search engine marketing, social media, paid digital advertising, and other digital channels
  • Manage and enhance marketing platforms for automation, analytics, personalisation, and campaign management
  • Evaluate practical applications of emerging technologies, including AI, for campaign delivery and customer engagement
  • Partner with Sales to align campaigns with business priorities
  • Strengthen lead quality and the sales handover process
  • Create account-based marketing programs for priority accounts and decision-makers
  • Direct digital agency partners from initial briefing and strategy through delivery and optimisation
  • Work with Data & Insights to convert customer data into actionable insights
  • Measure marketing ROI, pipeline contribution, and cost per acquisition
  • Control the digital marketing budget and allocate investment across channels and agencies for maximum return

Requirements

  • Proven experience leading digital marketing and translating strategy into measurable outcomes
  • A tertiary qualification in marketing, business, or a related discipline, or equivalent practical experience, is preferred
  • Experience delivering digital marketing in a B2B sales environment
  • Experience using marketing automation and CRM platforms
  • Experience with account-based marketing and close collaboration with Sales
  • Hands-on capability across paid search, paid social, SEO, and email
  • Strong knowledge of Google Analytics and other digital marketing technologies
  • Experience managing digital marketing platforms and website development
  • Experience creating landing pages and improving user journeys and conversion funnels
  • Ability to evaluate and apply new technologies, including AI-enabled tools, when they offer practical value
  • Commercial experience managing digital marketing budgets
  • Ability to demonstrate impact through lead growth, pipeline contribution, and more efficient acquisition
  • Strong relationship-building skills with Sales, creative and data teams, agencies, and global colleagues
  • Previous people management experience is preferred
  • Clear written and verbal communication skills
  • Sound judgement and meticulous attention to detail
  • Ability to balance long-term planning with shifting campaign priorities and deadlines
  • Successful candidates must complete background checks

Benefits

  • Flexible working arrangements
  • Commitment to diversity and inclusion
  • Wellbeing events and activities
  • Domestic violence support policy
  • Paid parental leave
  • Flexible workplace policies
  • Supportive, collaborative team environment
  • Development opportunities for you and your team
  • Ongoing learning and personal growth
  • Recruitment-process assistance and reasonable adjustments

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