Konica Minolta Australia
Konica Minolta Australia
Konica Minolta Australia furnizează tehnologii pentru tipărire, gestionarea informațiilor, sectorul medical și aplicații industriale. Portofoliul său include sisteme de tipărire pentru birouri și producție, imprimante de format mare, servicii de tipărire gestionată, gestionarea inteligentă a informațiilor, gestionarea tipăririi și soluții de imagistică pentru diagnostic medical. Compania activează, de asemenea, în domeniul roboticii și al imprimării 3D comerciale, sprijinind organizații din sectoare precum educație, administrație publică, finanțe, sănătate, logistică și producție. Echipa sa din Australia combină expertiza consacrată în imagistică cu tehnologii digitale și de automatizare mai noi, menținând în același timp un accent pe sustenabilitate și responsabilitate corporativă.

Digital Marketing Manager at Konica Minolta Australia

Lead B2B digital strategy, campaigns, and marketing technology for Konica Minolta Australia’s workplace solutions. Drive qualified leads, pipeline contribution, and measurable marketing growth.

Descriere

  • Define and execute short-, medium-, and long-term digital marketing strategy
  • Use customer data and insights to improve digital experiences
  • Own website strategy, user experience, and the development roadmap
  • Oversee landing pages, A/B testing, conversion optimisation, tracking, and attribution
  • Optimise email, marketing automation, search engine marketing, social media, paid digital advertising, and other digital channels
  • Manage and enhance marketing platforms for automation, analytics, personalisation, and campaign management
  • Evaluate practical applications of emerging technologies, including AI, for campaign delivery and customer engagement
  • Partner with Sales to align campaigns with business priorities
  • Strengthen lead quality and the sales handover process
  • Create account-based marketing programs for priority accounts and decision-makers
  • Direct digital agency partners from initial briefing and strategy through delivery and optimisation
  • Work with Data & Insights to convert customer data into actionable insights
  • Measure marketing ROI, pipeline contribution, and cost per acquisition
  • Control the digital marketing budget and allocate investment across channels and agencies for maximum return

Cerințe

  • Proven experience leading digital marketing and translating strategy into measurable outcomes
  • A tertiary qualification in marketing, business, or a related discipline, or equivalent practical experience, is preferred
  • Experience delivering digital marketing in a B2B sales environment
  • Experience using marketing automation and CRM platforms
  • Experience with account-based marketing and close collaboration with Sales
  • Hands-on capability across paid search, paid social, SEO, and email
  • Strong knowledge of Google Analytics and other digital marketing technologies
  • Experience managing digital marketing platforms and website development
  • Experience creating landing pages and improving user journeys and conversion funnels
  • Ability to evaluate and apply new technologies, including AI-enabled tools, when they offer practical value
  • Commercial experience managing digital marketing budgets
  • Ability to demonstrate impact through lead growth, pipeline contribution, and more efficient acquisition
  • Strong relationship-building skills with Sales, creative and data teams, agencies, and global colleagues
  • Previous people management experience is preferred
  • Clear written and verbal communication skills
  • Sound judgement and meticulous attention to detail
  • Ability to balance long-term planning with shifting campaign priorities and deadlines
  • Successful candidates must complete background checks

Beneficii

  • Flexible working arrangements
  • Commitment to diversity and inclusion
  • Wellbeing events and activities
  • Domestic violence support policy
  • Paid parental leave
  • Flexible workplace policies
  • Supportive, collaborative team environment
  • Development opportunities for you and your team
  • Ongoing learning and personal growth
  • Recruitment-process assistance and reasonable adjustments

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