Konica Minolta Australia
Konica Minolta Australia
Konica Minolta Australia प्रिंटिंग, सूचना प्रबंधन, स्वास्थ्य सेवा और औद्योगिक उपयोगों के लिए तकनीक उपलब्ध कराती है। इसके पोर्टफोलियो में कार्यालय और उत्पादन प्रिंटिंग प्रणालियाँ, वाइड-फॉर्मेट प्रिंटर, प्रबंधित प्रिंट सेवाएँ, बुद्धिमान सूचना प्रबंधन, प्रिंट प्रबंधन और चिकित्सा नैदानिक इमेजिंग समाधान शामिल हैं। कंपनी रोबोटिक्स और वाणिज्यिक 3D प्रिंटिंग के क्षेत्र में भी काम करती है और शिक्षा, सरकार, वित्त, स्वास्थ्य सेवा, लॉजिस्टिक्स तथा विनिर्माण जैसे क्षेत्रों के संगठनों का समर्थन करती है। इसकी ऑस्ट्रेलियाई टीम स्थापित इमेजिंग विशेषज्ञता को नई डिजिटल और स्वचालन तकनीकों के साथ जोड़ती है तथा स्थिरता और कॉर्पोरेट जिम्मेदारी पर ध्यान बनाए रखती है।

Digital Marketing Manager at Konica Minolta Australia

Lead B2B digital strategy, campaigns, and marketing technology for Konica Minolta Australia’s workplace solutions. Drive qualified leads, pipeline contribution, and measurable marketing growth.

विवरण

  • Define and execute short-, medium-, and long-term digital marketing strategy
  • Use customer data and insights to improve digital experiences
  • Own website strategy, user experience, and the development roadmap
  • Oversee landing pages, A/B testing, conversion optimisation, tracking, and attribution
  • Optimise email, marketing automation, search engine marketing, social media, paid digital advertising, and other digital channels
  • Manage and enhance marketing platforms for automation, analytics, personalisation, and campaign management
  • Evaluate practical applications of emerging technologies, including AI, for campaign delivery and customer engagement
  • Partner with Sales to align campaigns with business priorities
  • Strengthen lead quality and the sales handover process
  • Create account-based marketing programs for priority accounts and decision-makers
  • Direct digital agency partners from initial briefing and strategy through delivery and optimisation
  • Work with Data & Insights to convert customer data into actionable insights
  • Measure marketing ROI, pipeline contribution, and cost per acquisition
  • Control the digital marketing budget and allocate investment across channels and agencies for maximum return

आवश्यकताएँ

  • Proven experience leading digital marketing and translating strategy into measurable outcomes
  • A tertiary qualification in marketing, business, or a related discipline, or equivalent practical experience, is preferred
  • Experience delivering digital marketing in a B2B sales environment
  • Experience using marketing automation and CRM platforms
  • Experience with account-based marketing and close collaboration with Sales
  • Hands-on capability across paid search, paid social, SEO, and email
  • Strong knowledge of Google Analytics and other digital marketing technologies
  • Experience managing digital marketing platforms and website development
  • Experience creating landing pages and improving user journeys and conversion funnels
  • Ability to evaluate and apply new technologies, including AI-enabled tools, when they offer practical value
  • Commercial experience managing digital marketing budgets
  • Ability to demonstrate impact through lead growth, pipeline contribution, and more efficient acquisition
  • Strong relationship-building skills with Sales, creative and data teams, agencies, and global colleagues
  • Previous people management experience is preferred
  • Clear written and verbal communication skills
  • Sound judgement and meticulous attention to detail
  • Ability to balance long-term planning with shifting campaign priorities and deadlines
  • Successful candidates must complete background checks

लाभ

  • Flexible working arrangements
  • Commitment to diversity and inclusion
  • Wellbeing events and activities
  • Domestic violence support policy
  • Paid parental leave
  • Flexible workplace policies
  • Supportive, collaborative team environment
  • Development opportunities for you and your team
  • Ongoing learning and personal growth
  • Recruitment-process assistance and reasonable adjustments

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