Samsara
Samsara
Samsara develops connected operations technology for organizations that manage vehicles, equipment, worksites, and mobile teams. Its platform brings together video-based safety, vehicle telematics, equipment monitoring, workforce applications, site visibility, GPS, asset tracking, compliance training, and real-time alerts so teams can coordinate operations and act on timely data. Samsara serves sectors including logistics, transportation, construction, healthcare, and government, with products designed to support safer, more efficient, and more sustainable day-to-day work. For job seekers, the company offers opportunities to contribute to technology used by complex, distributed organizations and operational teams.

Associate Creative Director, Digital Design — Samsara, Canada Remote

Lead Samsara’s digital creative direction across campaigns, design systems, and AI-enabled web experiences for its Connected Operations Cloud. Manage creative production and an inclusive digital design team while partnering across brand, product, marketing, sales, and UX.

Description

  • Develop and deliver creative concepts for digital, print, and multimedia marketing materials
  • Manage Samsara’s tokenized Figma web design system in partnership with the Brand Creative team
  • Prototype and build experiences using AI-assisted design and development tools
  • Partner with product, marketing, sales, and UX teams to create visual narratives and digital experiences
  • Apply an e-commerce and growth mindset to Samsara’s web store
  • Hire, mentor, develop, and lead an inclusive digital design team
  • Direct production from concept through delivery while managing schedules, budgets, and quality
  • Help shape brand guidelines and maintain consistency across creative work
  • Track industry developments and emerging design technologies, including AI-powered tools
  • Evaluate and improve creative assets to support engagement, conversion, and customer retention
  • Promote Samsara’s cultural principles as the company expands globally

Requirements

  • At least 8 years of experience in a creative role
  • At least 2 years managing people directly in a B2B SaaS or high-tech environment
  • Advanced proficiency with Figma and Adobe Creative Suite, including Photoshop, Illustrator, and After Effects
  • Curiosity about and practical experience with AI models and design workflow tools
  • Hands-on experience with componentized or tokenized Figma systems, ideally connected to production code
  • Practical fluency with AI-assisted design or prototyping tools
  • Strong knowledge of brand strategy, UX/UI principles, and digital marketing practices
  • Ability to turn user insights into compelling digital experiences
  • Familiarity with Google Analytics, heatmaps, or A/B testing
  • Basic knowledge of HTML, CSS, and JavaScript
  • Demonstrated success leading cross-functional projects under tight deadlines
  • Excellent communication and presentation skills
  • Portfolio featuring B2B marketing campaigns, digital experiences, and branding work
  • Experience designing for or partnering with e-commerce or product-led growth initiatives
  • Experience in-house at a rapidly scaling company and/or in an agency
  • Experience preparing design systems for AI or MCP-based tools, or connecting them to production code
  • Proficiency with motion design tools such as After Effects or Premiere Pro
  • Experience using 3D design software such as Cinema 4D or Blender

Benefits

  • Initial RSU grant with no vesting cliff
  • Additional equity refresh opportunities based on performance
  • Performance-based bonus or variable compensation
  • Equity for eligible positions
  • Flexible, employee-led remote work model
  • Professional development stipend
  • Comprehensive health coverage
  • Parental leave programs
  • Flexible working arrangements
  • Option to work from an in-person office
  • Reasonable accommodations throughout the recruitment process

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