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Directive
Directive
11 – 50 Employees
ConsultingLogisticsMarketing
Directive is a technology consulting company that helps businesses and nonprofit organizations implement, manage, and secure their IT environments. Its services include managed IT support, outsourced IT operations, cybersecurity, cloud hosting, web development, web design, and computer repair. The company emphasizes proactive monitoring, cybersecurity training, managed cloud infrastructure, and compliance support, including guidance related to the New York SHIELD Act, to help organizations maintain reliable systems and productive day-to-day operations.
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Associate Creative Director, Copy — Remote in Canada

Lead copy-led performance campaigns for Directive, a B2B marketing consultancy. Develop creative territories, messaging, and testing strategies connected to revenue outcomes.

CACanadaGBUnited KingdomMXMexico
$115,000 – $125,000 / year
RemoteFull-timeLeadEnglish RequiredArt Director
Cloud

Description

  • Turn Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, calls to action, and copy direction
  • Apply senior creative judgment to fast-moving, digital-first work linked to business outcomes
  • Refine creative requests and uncover stronger creative angles before execution
  • Represent the creative function in strategic new-business and portfolio-sales opportunities
  • Develop speculative and portfolio-ready creative work
  • Support campaign case studies designed to grow accounts and generate new revenue
  • Own the idea, messaging, and creative direction before production begins
  • Establish the foundation for Directive’s strategic creative approach
  • Convert campaign and creative briefs into territories, concepts, hooks, headlines, calls to action, landing-page narrative direction, and message sequencing
  • Give designers clear concepts and copy direction
  • Review creative requests, briefs, workflows, pitch materials, and performance-creative examples
  • Work with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders
  • Define campaign-brief requirements and develop a reusable campaign creative brief template
  • Determine priority use cases for the campaign model
  • Guide briefs from insight and hypothesis through concept, copy direction, handoff, launch, and learning
  • Create creative territories, messaging angles, campaign copy, and testing recommendations
  • Set a creative review cadence centered on concept quality, message clarity, testability, and business relevance
  • Build a message-and-proof library with an accompanying taxonomy
  • Create a repeatable testing cycle from hypothesis to variant, data, and decision

Requirements

  • Bring 4–6 years of professional creative experience, including substantial work in an agency, professional services, or B2B marketing setting
  • Provide a portfolio spanning brand and performance creative, including a developed visual system and an ad campaign with measurable results
  • Demonstrate experience taking campaigns from initial concept through execution
  • Maintain and develop brand standards across multiple channels
  • Understand creative strategy and storytelling principles
  • Translate ICP, positioning, personas, jobs-to-be-done insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts
  • Present creative strategy with executive presence in new-business, portfolio-sales, client-facing, or leadership contexts
  • Understand performance creative, testing methods, message iteration, pipeline influence, and revenue-focused creative measurement
  • Collaborate effectively with production designers, paid media strategists, Account Directors, Growth, and Sales
  • Work confidently through ambiguity and incomplete briefs
  • Know digital marketing and social media
  • Understand UX and UI design
  • Understand video and motion graphics
  • Understand content strategy
  • Use Adobe Creative Cloud and AI-assisted creative tools
  • Demonstrate expert command of Illustrator, Photoshop, and InDesign
  • Use After Effects and Premiere Pro proficiently
  • Have Figma experience with design systems, component libraries, and collaborative handoff
  • Be familiar with A/B testing and CRO tools such as Optimizely, Unbounce, or Crazy Egg
  • Work comfortably with generative AI and the recommended tools from the start
  • Hold current, permanent work authorization in your country of residence
  • Have reliable high-speed internet and a professional workspace suitable for Adobe Creative Suite and video-production software
  • Be able to remain stationary for extended periods and operate design and video software on Mac or PC
  • Consistently observe and interpret written and verbal communication

Benefits

  • Medical, dental, vision, disability, and life insurance coverage for you and your family
  • The employer covers 100% of your plan
  • The employer contributes 50% toward dependent coverage
  • Access to certified therapists through Spring Health
  • Headspace membership
  • Physical therapy through Omada
  • Fertility support through Carrott
  • Access to thousands of virtual Aaptiv workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited paid time off with a two-week minimum
  • Paid company holidays
  • Paid day off for your birthday
  • End-of-year recharge closure from December 24 through January 1
  • Paid parental leave
  • Traditional and Roth 401(k) plans with a 3% company match
  • Annual bonus tied to tenure
  • Remote-first, fully virtual work-from-home arrangement

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