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FICO
FICO
1.001 – 5.000 Angajați
AsigurăriAsistență medicalăConsultanță
FICO este o companie de analiză și software, cunoscută pentru scorul FICO®, pe care creditorii îl folosesc pentru evaluarea riscului de credit. Platforma sa tehnologică extinsă combină date, inteligență artificială și învățare automată pentru a sprijini luarea deciziilor și interacțiunea cu clienții. FICO dezvoltă soluții pentru domenii precum detectarea fraudelor, scoringul de credit și gestionarea ciclului de viață al clienților, deservind organizații din sectoare precum finanțe, telecomunicații, consultanță, asigurări și sănătate. Produsele sale sunt concepute pentru a ajuta companiile să analizeze situațiile în timp real, să își adapteze procesele decizionale și să gestioneze scenarii complexe.
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Solution Campaign Marketing Director at FICO

Lead B2B analytics campaigns that build pipeline across FICO’s North American growth accounts. Develop AI-enabled programs and prepare accounts for Pod-based ABM.

USStatele Unite ale Americii
115.500 $ – 181.500 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăDirector de marketing

Descriere

  • Lead solution campaign marketing for North American growth accounts.
  • Set priorities and coordinate execution across digital, value messaging, events, and SDR teams.
  • Build and run scalable campaigns across email, webinars, advertising, tradeshows, and other one-to-many channels.
  • Manage the account journey from first contact through readiness for Pod engagement.
  • Set account graduation criteria and handoff processes with sales and Pod leaders.
  • Own targets for marketing-sourced pipeline, new logos, and initial annual recurring revenue.
  • Manage the allocated marketing budget against performance targets.
  • Develop AI approaches to qualified pipeline generation, including predictive or intent-based lead scoring, account prioritization, next-best-action recommendations, and AI-assisted SDR workflows.
  • Apply one-to-many and one-to-few campaign strategies across accounts outside the Pod model.
  • Work with North American sales leaders, Pod leads, account managers, SDRs, and internal stakeholders.
  • Create messaging strategies and content for email, webinars, and events.
  • Plan and deliver tradeshows and customer-specific events.
  • Find untapped growth opportunities and build a pipeline of accounts ready for Pod handoff.

Cerințe

  • Bring 10 to 15 years of progressive B2B technology marketing experience.
  • Understand complex B2B technology sales environments.
  • Lead strategically through influence rather than direct authority.
  • Have a track record running scaled, always-on campaigns across email, digital channels, webinars, and tradeshows.
  • Show experience turning broad interest into qualified, sales-ready pipeline.
  • B2B technology marketing experience in banking, telecommunications, or related sectors is preferred.
  • Knowledge of competitive and regulatory environments in banking, telecommunications, or related sectors is a strong advantage.
  • Have experience working with senior executives, customers, and sales teams.
  • Bring creative communication and problem-solving skills.
  • Be skilled in marketing metrics and performance measurement.
  • Have strong experience using generative AI for demand-generation and event content and personalization.
  • Broader experience with AI-driven pipeline generation is preferred.
  • Have excellent writing and presentation skills.
  • Show enthusiasm for technology, learning, and creativity.
  • Know how to build demand marketing plans and coordinate campaign-based demand generation with Pod-based ABM.
  • Have a bachelor’s degree, preferably in marketing or a related field.
  • Expect approximately 10–25% travel.

Beneficii

  • An inclusive culture guided by FICO’s core values.
  • Professional development and meaningful learning opportunities.
  • Competitive compensation, benefits, and rewards programs.
  • Support for work-life balance.
  • Employee resource groups.
  • Social events.
  • Opportunities to build skills and advance your career.

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