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Carefeed
Carefeed
51 – 200 Angajați
Asistență medicalăConsultanțăLogistică
Carefeed dezvoltă software pentru comunități de îngrijire post-acută și pentru seniori. Platforma sa reunește semnături electronice, plăți online și gestionarea conformității, alături de informații centralizate despre pacienți, instruire automatizată și sondaje de satisfacție. Instrumentele sprijină activitățile zilnice și comunicarea dintre personalul de îngrijire, rezidenți și familiile acestora, punând accent pe eficiența personalului și pe experiența îngrijirii. Profilul companiei nu specifică posturile disponibile în prezent sau detalii despre echipă.
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Locurile de muncă ale companiei

Remote VP of Marketing at Carefeed

Lead demand generation, brand strategy, and pipeline growth for Carefeed’s senior care software platform. Oversee marketing technology, content, events, and team development.

USStatele Unite ale AmericiiRemoteNormă întreagăLiderLimbă Obligatorie: englezăDirector de marketing

Descriere

  • Build Carefeed’s demand generation engine and measure its contribution to sales pipeline.
  • Set marketing strategy, from channel selection and lead volume to lead quality and pipeline conversion.
  • Lead and expand the marketing function, adding capabilities as the team grows.
  • Manage Carefeed’s presence across AHCA, NCAL, and state association channels, using conferences and events to generate leads.
  • Develop content and thought leadership that build credibility with senior living operators and owners before sales conversations.
  • Work with the Head of Growth and commercial team to align marketing activity with pipeline goals and BDR outreach.
  • Set brand positioning and messaging, ensuring consistency across the website, content, and events.
  • Measure how campaigns and content contribute to leads, pipeline, and revenue.
  • Select and implement the marketing technology and processes needed to support a growing go-to-market function.
  • Report to the Head of Growth and serve as the strategic lead for Carefeed’s marketing function.

Cerințe

  • At least 10 years of marketing experience, including 2–3 years in a senior leadership role with end-to-end ownership of marketing strategy.
  • Demonstrated success building and scaling demand generation, with clear results for lead generation and pipeline contribution.
  • Experience establishing a marketing function from an early-stage or limited foundation, rather than working only within a mature team.
  • Background in B2B SaaS or healthcare technology; experience in senior living, long-term care, or related healthcare services is a strong plus.
  • Experience creating thought-leadership-focused marketing programs rather than primarily sales-pitch-driven campaigns, ideally in a relationship-led or trade association-focused industry.
  • Strong people leadership skills and readiness to build and grow a marketing team.
  • Ability to work in a fast-growing, venture-backed startup where processes are still taking shape.
  • Bachelor’s degree or equivalent professional experience.

Beneficii

  • Comprehensive medical, dental, and vision insurance.
  • 401(k) plan.
  • Paid vacation, sick time, and company-paid holidays.
  • A culture that supports professional growth, with opportunities to develop your career as the company expands.
  • Opportunity to join a fast-growing startup serving senior care providers and their communities.
  • Ownership of marketing at a fast-growing startup serving senior care providers and their communities.
  • Opportunity to own Carefeed’s largest deals and develop the company’s enterprise playbook as it grows.

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