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SmartBug Media
SmartBug Media
201 – 500 Angajați
B2BConsultanțăMarketing
SmartBug Media este o agenție de marketing digital care oferă servicii companiilor B2B prin marketing inbound, strategie de conținut și generarea cererii. Activitatea sa include campanii SEO și de publicitate plătită, implementarea și gestionarea HubSpot CRM și a automatizării de marketing, precum și consultanță privind strategia de intrare pe piață și generarea de leaduri. Echipa combină executarea campaniilor cu expertiza în tehnologia de marketing pentru a ajuta clienții să își creeze și să își îmbunătățească programele de generare a cererii.
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Director of Marketing Strategy

Lead integrated growth planning for SmartBug Media clients, building HubSpot-centered roadmaps across marketing, AI, web, PR, and technical services. Partner with client executives and internal teams to connect strategy with measurable revenue and business growth.

USStatele Unite ale Americii
95.000 $ – 110.000 $ / an
RemoteNormă întreagăLiderLimbă Obligatorie: englezăDirector de marketing

Descriere

  • Set the vision and coordinated service roadmap for SmartBug’s medium and large client accounts
  • Shape client marketing programs across demand generation, brand positioning, and content strategy
  • Assess AI automation, API integrations, PR, web development, and advanced data solutions to strengthen marketing plans
  • Connect marketing strategy with sales enablement and customer success throughout the business lifecycle
  • Identify when clients need specialized services beyond HubSpot
  • Guide quarterly strategy reviews with client executives and adjust plans to reflect market trends
  • Review and improve major strategic work before it is presented to clients
  • Show how marketing KPIs contribute to customer lifetime value and revenue growth
  • Work with Sales to identify service gaps and scope client accounts
  • Help sales representatives explain the full value of SmartBug’s services
  • Monitor pod performance and support Strategists’ and Specialists’ professional growth

Cerințe

  • At least eight years of experience in digital strategy or business consulting, focused on integration across departments
  • Business judgment to discuss organizational goals with C-suite executives beyond marketing tactics
  • Consultative skill to guide senior executives through business strategy and resource-allocation discussions
  • Familiarity with how PR, SEO, web development, and AI tools work together in modern marketing and sales operations
  • Ability to set a high-level direction while empowering a team to manage execution
  • Strong knowledge of HubSpot and third-party integrations that support growth
  • Bachelor’s degree in marketing, business, or a related field
  • A master’s degree in marketing, business, or a related field is preferred
  • Experience working at a HubSpot partner agency is preferred

Beneficii

  • Fully remote team
  • Remote work arrangement within the United States

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