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Anthology Inc
Anthology Inc
1,001 – 5,000 Employees
H1B Visa Sponsor
Anthology Inc is featured as an employer on Remote Rocketship. Job seekers can use this profile as a starting point for exploring the company and reviewing any available role information.
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Senior Events Manager - United States Remote

Lead Blackboard’s global events strategy for an education technology business, from portfolio planning and execution to performance measurement. Drive pipeline generation, customer retention, expansion, and measurable event ROI.

USUnited States
$105,200 – $130,000 / year
RemoteFull-timeSeniorEnglish RequiredEvents

Description

  • Lead Blackboard’s global events strategy, calendar, prioritization model, budget, and operating infrastructure.
  • Select conferences, owned events, and partner activations that support go-to-market objectives.
  • Develop event categories that distinguish pipeline generation from retention and expansion programs.
  • Oversee budgets, forecasts, ROI reporting, vendors, contract negotiations, and agency or contract staff engagements.
  • Manage end-to-end logistics, including venues, vendors, registration, booth and experience design, staffing, shipping, onsite delivery, and post-event closeout.
  • Create repeatable execution playbooks for different event formats and regions.
  • Manage local and contract event staff as needed.
  • Plan pre-event outreach, registration campaigns, onsite engagement, and post-event follow-up.
  • Collaborate with Revenue Marketing on demand generation and account-based targeting.
  • Partner with Customer Marketing on nurture programs connected to adoption, retention, and cross-sell goals.
  • Develop operational partnerships with Sales, Customer Success Managers, Sales Enablement, and Solution Engineering.
  • Produce event-specific enablement resources and feedback processes for Sales and Customer Success teams.
  • Define targets for pipeline, meetings, customer interactions, and new contacts.
  • Maintain event performance reporting connected with Salesforce and HubSpot where applicable.
  • Lead post-event reviews and present performance and ROI findings to marketing leadership.
  • Coordinate with Product Marketing, Revenue Marketing, Customer Marketing, and Marketing Operations on positioning, attribution, lead routing, and data capture.

Requirements

  • 8–10 years of event marketing experience, including ownership of global programs that generate measurable pipeline.
  • Experience developing and managing events that create new-logo pipeline, preferably in higher education and/or business and government markets.
  • Strong knowledge of the higher education events calendar, including EDUCAUSE, regional consortia, government technology conferences, and sector-specific gatherings.
  • Demonstrated ability to build structured working relationships with Sales, Customer Success Managers, Sales Enablement, and Solution Engineering.
  • Experience managing six- or seven-figure event budgets, negotiating vendor agreements, and presenting ROI to senior leaders.
  • Strong project management capabilities, with experience creating playbooks and coordinating multiple concurrent events across regions.
  • Experience measuring event performance through CRM pipeline tracking and structured post-event analysis.
  • Experience managing contract and local event staff.
  • Excellent written and verbal communication skills.
  • Legal authorization to work in the country where the role is based must be maintained throughout employment.
  • Visa sponsorship and immigration support are not available.

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