Procter & Gamble is a global consumer goods company with roots in soap and candle manufacturing and a portfolio that includes Always®, Gillette®, Tide®, and Pampers®. Its teams work across product design, development, manufacturing, marketing, and consumer experience to create everyday products for people in markets around the world. With operations in approximately 70 countries, Procter & Gamble hires professionals who want to contribute to large-scale brands and product innovation from the start of their careers.
Senior eCommerce Leader, Direct-to-Consumer
Lead digital commerce, data, CRM, and technology for P&G’s Nature’s Best and Lamberts brands. Grow direct-to-consumer sales and consumer engagement through secure, data-led marketing.
Description
- Oversee technology, data, and digital commerce for Nature’s Best and Lamberts.
- Develop the digital ecosystem for the direct-to-consumer business.
- Grow consumer acquisition, conversion, retention, and overall business performance.
- Set the technology strategy and long-term roadmap.
- Manage technology budgets, agency spending, and vendor relationships.
- Improve content, user experience, SEO/GEO performance, and website effectiveness.
- Direct digital activation and set project priorities.
- Keep the technology ecosystem reliable by resolving issues and driving ongoing improvements.
- Shape and deliver a data strategy centered on consumers.
- Use first-party data and AI to personalize experiences across websites, email, social media, and social commerce.
- Work with the Data Engineer to turn real-time data into useful insights, automation, and accessible information.
- Set testing standards, expand effective initiatives, and maintain data quality.
- Uphold IT security and data privacy requirements.
- Work with P&G IT Security leaders to improve security governance and compliance.
- Manage and develop two specialists in Marketing Technology and Data Engineering.
- Coordinate with Brand, Supply Chain, Sales, Customer Service, and Marketing teams.
- Partner with internal media performance and content creation teams.
- Collaborate with P&G technology stakeholders to advance the digital and data ecosystem.
Requirements
- A bachelor’s, master’s, or MBA degree in a quantitative discipline such as Information Systems, Computer Science, Engineering, Business Analytics, Data Science, Statistics, or a related field.
- Commercial awareness and a strong interest in technology, digital commerce, and data.
- Ability to lead and influence cross-functional teams, external partners, and agencies.
- Strong communication and stakeholder relationship skills.
- Ability to turn business needs into practical technology and data solutions.
- An entrepreneurial, curious, and action-focused approach.
- Interest in innovation and ongoing improvement.
- Fluent written and spoken English.
- Experience with Shopify-based direct-to-consumer platforms, CRM systems, and digital commerce technology.
- Experience with data and AI platforms such as Azure, AWS, or Google Cloud, including API integrations.
- Experience improving user experience, SEO/GEO, and digital customer journeys.
- Experience in omnichannel marketing, including paid media, social, influencer, affiliate, email, loyalty, and subscription programs.
- Experience with direct-to-consumer and performance marketing measures such as CAC, AOV, LTV, CPC, and VTR.
- Experience using Power BI, GA4, and Google Tag Manager.
- Project management experience in complex environments with multiple stakeholders.
- Knowledge of data privacy rules, including GDPR and UK DPA, and information security practices.
- Strong analytical and statistical skills.
- Programming in Python, Java, SQL, HTML, or PHP, plus knowledge of software development practices, is an advantage.
- Must have UK work authorization from the first day of employment or be eligible for visa sponsorship.
Benefits
- Ongoing learning and a varied career path.
- Flexible working, typically with three days in the office and two focused workdays from home.
- Double Match Pension Scheme.
- Private Medical Insurance.
- P&G Contributed Share Programme.
- 25 days of annual leave.
- A ‘Flex4Me’ fund that lets employees allocate part of their benefits package.
- Visa sponsorship for applicants who need a visa to live and work in the UK, subject to Home Office requirements.
- Reasonable accommodations for people with disabilities.