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EBG
201 – 500 Employees
Food & BeverageHealthcareHospitality
EBG is an e-commerce solutions provider focused on travel, entertainment, retail products and services, voluntary benefits, and insurance. Through employer- and membership-based platforms including TicketsatWork, Plum Benefits, Working Advantage, Beneplace, and MemberDeals, the company connects leading brands with additional distribution opportunities while giving members access to products and experiences. EBG’s work spans sectors including food and beverage, healthcare, and hospitality.
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Senior Director of Marketing, Texas Remote

Senior marketing leader responsible for profitable growth at Undercover Tourist, an online theme park and cruise travel commerce business. Leads acquisition, content, partnerships, team development, and marketing P&L.

USUnited StatesTXTexasRemoteFull-timeSeniorEnglish RequiredChief Marketing Officer

Description

  • Set the overall marketing strategy and annual plan around revenue, budget, and growth priorities
  • Oversee marketing P&L management and budget distribution across paid, owned, and earned channels
  • Use attribution, customer analytics, and performance modeling to guide marketing decisions
  • Share performance results, insights, and strategic recommendations with internal and external stakeholders
  • Identify and deliver growth initiatives across channels, partnerships, activations, and customer segments
  • Lead customer acquisition across paid media, SEO, email, SMS, and related channels
  • Develop video and written content briefs while advancing storytelling, testing, community growth, and performance
  • Improve SEO and optimize content for AI-driven discovery
  • Manage the annual paid media budget and adjust investment using channel results and attribution analysis
  • Run creator and influencer programs from planning through execution
  • Build marketing partnerships with Walt Disney World, Disneyland, and Universal Orlando
  • Negotiate marketing collaborations, content partnerships, and joint promotional campaigns
  • Act as business lead and creator liaison for 6–8 annual activations requiring travel to California and Florida
  • Assess and deploy AI tools for content creation, campaign effectiveness, and customer engagement
  • Lead, coach, and grow the marketing organization
  • Coordinate agency, freelance, and strategic creator relationships
  • Set team objectives, KPIs, accountability processes, reviews, and development plans
  • Promote testing, evidence-based decisions, continuous improvement, and customer focus
  • Direct the brand strategy and content roadmap
  • Develop messaging and positioning while analyzing competitors
  • Maintain consistent branding and a high-quality customer experience across every touchpoint
  • Own the marketing technology ecosystem, including content administration, SMS, analytics, automation, and AI tools
  • Assess and implement martech solutions that increase efficiency and campaign performance

Requirements

  • Bachelor’s degree in marketing, business, communications, or a related discipline is required
  • An MBA or other advanced degree is preferred
  • At least 8 years of progressive experience leading marketing functions
  • Track record of owning marketing strategy, budgets, and P&L in direct-to-consumer and e-commerce businesses
  • Strong performance marketing background spanning paid social on Meta, TikTok, and YouTube, plus SEO, email, and SMS
  • Practical experience overseeing substantial media budgets and optimizing for CPA and ROAS
  • Extensive experience creating and managing creator and influencer programs
  • Experience identifying partners, negotiating contracts, managing campaigns, and measuring ROI
  • Strong background in brand and content strategy
  • Experience leading, developing, and motivating marketing teams
  • Experience managing co-op marketing relationships and negotiating joint promotional initiatives
  • Experience in the theme park or travel sector is a strong advantage
  • Advanced analytical skills covering attribution modeling, GA4, customer analytics, and performance reporting
  • Entrepreneurial approach with the ability to set strategy and execute hands-on
  • Strong executive presence and communication abilities
  • Experience presenting marketing plans and results to senior leaders and external partners
  • Enthusiasm for travel and family experiences
  • Authentic interest in theme parks
  • Ability to build brands or teams from a lean starting point

Benefits

  • Medical, dental, and vision coverage
  • 401(k) matching
  • Short-term disability coverage
  • Company-paid long-term disability coverage
  • Company-paid basic life and AD&D insurance
  • Additional voluntary benefits
  • Flexible work arrangements
  • Three weeks of paid time off plus five personal days
  • Paid holiday break from Christmas through New Year’s
  • Paid holidays
  • Fitness center access where available
  • Annual day of giving
  • $1,000 per year in Tickets-At-Work gift cards for full-time employees

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