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Nexford University
Nexford University
51 – 200 Employees
Education
Nexford University is an accredited online university offering flexible business and technology education to learners worldwide. Its fully online programs include MBA, MS, BBA, and AAS degrees, along with certificates and short courses. Nexford combines employer-informed, skills-based learning with pay-as-you-go tuition, AI-powered academic advising, and career coaching to help students build practical capabilities for the evolving workplace.
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Performance Marketing Manager - Texas Remote

Lead paid media and funnel optimization for Nexford University, an online global university. Improve qualified demand, applications, and enrollment across North America.

USUnited StatesTXTexasRemoteFull-timeMiddleSeniorEnglish RequiredPerformance Marketing

Description

  • Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant channels
  • Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization
  • Develop monthly media plans around enrollment priorities, historical results, seasonality, and applicant decision cycles
  • Allocate spend according to qualified demand, downstream conversion, and acquisition efficiency
  • Maintain a prioritized testing roadmap covering audiences, creative, offers, and landing pages
  • Track the customer journey from lead generation through application starts, completed applications, and enrollment
  • Locate prospect drop-off points and coordinate improvements with the appropriate teams
  • Manage North America campaign and audience requirements for nurture initiatives, including segmentation, messaging, and conversion objectives
  • Collaborate with Marketing Operations on nurture and automation implementation, testing, and measurement
  • Maintain regular communication with Sales and Admissions about lead quality, follow-up, objections, and conversion barriers
  • Use funnel data and stakeholder feedback to recommend campaign, messaging, and targeting changes
  • Schedule campaign launches around team capacity and enrollment dates
  • Create creative briefs and collaborate with Creative to develop and refine campaign assets
  • Work with website and digital teams on landing pages, forms, and conversion experiments
  • Maintain dashboards and provide reporting on the agreed schedule
  • Support enrollment forecasts by communicating assumptions, risks, and resource requirements
  • Turn reporting insights into decisions, experiments, and actionable next steps
  • Keep Asana tasks, documentation, deadlines, and project statuses up to date
  • Manage paid media and demand generation vendors
  • Lead assigned initiatives from planning through completion while coordinating cross-functional contributions
  • Support enrollment-focused webinars, partnerships, and events when campaign expertise is required
  • Use suitable AI tools for research, analysis, campaign development, and routine workflows, checking outputs for accuracy and brand alignment

Requirements

  • Bring at least four years of hands-on B2C performance marketing or demand generation experience
  • Show a track record managing paid B2C campaigns for U.S. audiences
  • Demonstrate strong working knowledge of Google Ads and Meta Ads
  • LinkedIn Ads experience is advantageous
  • Show measurable improvement in downstream conversion and acquisition efficiency, not only low-cost lead generation
  • Have experience partnering with Sales on considered purchases or multi-stage conversion funnels
  • Be proficient with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools
  • Use strong analytical skills to build practical plans from historical data
  • Have experience briefing creative teams, coordinating vendors, and managing cross-functional projects
  • Communicate clearly, follow through reliably, and raise concerns constructively
  • Higher education or adult learner acquisition experience is preferred

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