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Bonterra Organic Estates | Viña Concha y Toro USA
201 – 500 Employees
AgricultureB2BB2C
Bonterra Organic Estates | Viña Concha y Toro USA is a U.S.-based wine business within global winery Viña Concha y Toro. The company imports and markets wines from multiple origins, particularly Chile and Argentina, alongside its California-based Bonterra Organic Estates winery. Its portfolio spans everyday and premium wines, with a focus on certified organic viticulture, responsible farming, sustainability, and the social and environmental commitments associated with its Certified B Corporation status.
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Hospitality Sales and Operations Manager

Grow winery hospitality revenue through weddings, corporate gatherings, and consumer events. Lead event sales, operations, partnerships, and guest experience across Northern California.

USUnited StatesCACalifornia
$105,000 – $120,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredOperations

Description

  • Sell weddings, corporate gatherings, private dinners, celebrations, and other events.
  • Develop and maintain a pipeline of prospective clients and partners.
  • Conduct venue tours and client consultations.
  • Prepare proposals and pricing, negotiate contracts, and secure bookings.
  • Meet annual revenue and booking goals.
  • Increase attendance and revenue for Bonterra consumer events.
  • Support the annual ticketed-event calendar and carry out promotion plans.
  • Manage event registration and ticketing tools.
  • Oversee the hospitality sales process from inquiry to booking.
  • Track leads, conversion, bookings, and revenue.
  • Maintain CRM and prospect records and establish follow-up processes.
  • Build relationships with wedding planners, event producers, destination management firms, and corporate meeting planners.
  • Promote McNab Ranch as a leading Northern California event venue.
  • Represent Bonterra and McNab Ranch at industry events, conferences, expos, showcases, and networking events.
  • Create referral and partnership programs.
  • Identify and pursue corporate business development opportunities.
  • Act as the internal lead and main contact for booked weddings, consumer, trade, and internal events.
  • Coordinate with planning leads, vendors, caterers, production crews, service partners, and internal teams.
  • Oversee setup, transport, signage, guest flow, permits, rentals, and on-site logistics.
  • Help with event setup and teardown when needed.
  • Deliver strong guest experiences and resolve client concerns.
  • Collect feedback and identify improvements.
  • Help build preferred vendor networks and oversee vendor onboarding, billing, and certificates of insurance.
  • Work with marketing on event promotion, lead generation, social content, event stories, marketing materials, and sales collateral.
  • Monitor booking pace, event profitability, performance measures, and sales KPIs.
  • Report on the sales pipeline and business development, and recommend ways to grow revenue and venue use.

Requirements

  • Bachelor’s degree in hospitality management, business administration, marketing, communications, event management, tourism, or a related area, plus at least five years of relevant experience; an equivalent combination of education and experience is also accepted.
  • A record of meeting revenue and sales goals.
  • Experience selling weddings, corporate events, hospitality experiences, or event venues.
  • Experience planning and delivering events of varying sizes, including events for up to 100 guests.
  • Strong networking and relationship-building abilities.
  • Excellent presentation, negotiation, and communication skills.
  • Availability for evening and weekend work as event schedules require.
  • Proficiency with Microsoft 365 applications, including Word, PowerPoint, and Excel.
  • Valid driver’s license and eligibility for insurance coverage.
  • Willingness to travel extensively within the local market.
  • Around 10%–15% overnight travel, plus evening and weekend work as required.
  • California Responsible Beverage Server (RBS) training certification must be completed upon hire.
  • CPR/AED and First Aid certifications must be completed upon hire.
  • Preferred experience in wine, hospitality, luxury, tourism, or lifestyle brands.
  • Existing relationships with Northern California event and corporate meeting planners are preferred.
  • Experience with CRM and event management systems is preferred.
  • Familiarity with Bay Area hospitality and event markets is preferred.
  • Wine education or certification, such as WSET or CSW, is preferred.
  • Hospitality or event sales training is preferred.
  • CMP, CSEP, or CPCE certification is a plus.
  • Ability to frequently lift and carry up to 20 lbs and occasionally up to 50 lbs; frequently push and pull up to 50 lbs and occasionally up to 100 lbs.
  • Ability to work in varied weather and outdoor conditions, including heat, cold, mud, dust, soft soil, and uneven terrain.
  • Successful criminal background check, DMV check, and drug screen required.
  • Must provide proof of U.S. citizenship or legal authorization to work in the United States at the offer stage.

Benefits

  • Medical, dental, vision, life, and disability coverage beginning on the first day.
  • Tax-advantaged benefits, including a 401(k) with company match.
  • Short- and long-term disability coverage.
  • Paid vacation, sick leave, and company holidays.
  • Health Care and Dependent Care Flexible Spending Accounts for eligible employees.
  • One day or shift of Volunteer Time Off (VTO) each year.
  • Health, wellness, training, and safety programs for employees.
  • Scholarship opportunities for employees’ dependents.
  • Transportation-related benefits.
  • Quarterly incentives tied to successful sales and completion of qualifying hospitality and event business.

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