Community Sports Partners
Community Sports Partners
11 – 50 Employees
B2CSports
Community Sports Partners operates premium indoor and outdoor sports facilities and community programs in Mississauga, Ontario. Its venues include professional-grade turf fields, gymnasiums, LED lighting, bleachers, and supporting amenities for sports such as soccer, rugby, field hockey, basketball, and volleyball. The organization serves youth and adult athletes through programs and leagues including SportStars, HoopStars, Mississauga Soccer, and Volleyball Mississauga. It also coordinates facility rentals, tournaments, and training bookings through an online reservation system and the RecRivals app, which provides real-time availability and reservation management. Its primary facilities are located at Applewood Heights and Gordon Graydon.

General Manager, Marketing and E-commerce Growth — Costa Rica Remote

Lead growth for HoopStars, a Toronto-based youth basketball business, through marketing, e-commerce, and profitable operations. Build Community Sports Partners’ multi-brand marketing capability.

Description

  • Own HoopStars’ business plan, budget, revenue targets, profitability, and cash-flow forecasts.
  • Direct sales and operations so programs, coaches, venues, and service quality scale with demand.
  • Strengthen paid search and social campaigns, creative, landing pages, enrollment funnels, pricing, offers, referrals, and retention.
  • Design the parent marketing team and hire the required specialists.
  • Engage contractors or agencies when they add value.
  • Set priorities and oversee performance across the brand portfolio.
  • Link campaign results to paid customers, repeat enrollments, and contribution profit.
  • Direct marketing investment through dependable reporting and structured testing.
  • Review advertising accounts, identify funnel issues, and support growth improvements.
  • Recommend budgets and team plans while making decisions within delegated authority.
  • Deliver concise weekly reports and contribute to monthly business reviews.
  • During the first 90 days, learn the customers, operations, and economics; audit marketing; establish reporting; recommend team structure and hiring priorities; run growth experiments; and assume responsibility for routine HoopStars decisions.

Requirements

  • Proven results in paid acquisition, conversion optimization, and customer retention.
  • Commercial ownership extending beyond marketing spend, including pricing, margins, staffing, forecasting, or profitability.
  • Track record of hiring and leading marketers, creatives, agencies, or other specialists.
  • Ability to adapt e-commerce approaches to a service business with delivery capacity and customer commitments.
  • Willingness to work hands-on while building capable people and durable systems.
  • Professional fluency in English and demonstrated effectiveness leading remotely.
  • Background in youth sports, education, fitness, memberships, or multi-location services is advantageous.
  • The strongest evidence is a profitable business you built and a high-performing team you developed.
  • Complete the Culture Index survey.
  • Complete the Criteria GAME assessment in English.

Benefits

  • Remote position based in Latin America, collaborating during Toronto business hours.
  • Equity participation may be available under mutually agreed terms.
  • Possible future relocation to the United States or Canada by mutual agreement.
  • Bookkeeping support.
  • Human resources support.
  • Information technology and website support.

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