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Penn Information Systems & Computing
Penn Information Systems & Computing
201 – 500 Employees
APIB2BEnterprise
Penn Information Systems & Computing (ISC) is the University of Pennsylvania’s central IT organization and a strategic technology partner for the university community. Its teams operate core infrastructure and services spanning networking, data management, voice and video communications, and enterprise applications. Working with Penn’s schools and centers, ISC also develops specialized tools and technology capabilities that address the needs of an enterprise academic environment.
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Director of Growth Marketing, Penn Engineering Online (Hybrid - Philadelphia)

Lead growth marketing for Penn Engineering Online graduate programs in a hybrid Philadelphia role. Own acquisition, enrollment marketing, analytics, experimentation, and team leadership.

USUnited StatesPAPennsylvania
$77,330 – $100,000 / year
HybridFull-timeLeadEnglish RequiredGrowth Marketing

Description

  • Turn enrollment and growth priorities into integrated marketing plans, calendars, channel strategies, and performance goals.
  • Create and oversee growth marketing plans for Penn Engineering Online programs.
  • Track market demand, prospective student behavior, competitor activity, enrollment pace, and marketing results.
  • Connect marketing execution with program objectives and enrollment forecasts.
  • Help plan market launches for new online programs and offerings.
  • Give leaders data-informed recommendations on marketing and enrollment performance.
  • Coordinate paid media, lifecycle communications, CRM, content, web, SEO/GEO, and acquisition activities.
  • Oversee paid media and demand generation, including agencies, audiences, testing, optimization, pacing, and budgets.
  • Improve lead nurturing, applicant engagement, conversion, and yield with admissions and enrollment teams.
  • Experiment with audiences, creative, messaging, channels, landing pages, and communications.
  • Track traffic, inquiries, applications, enrollments, conversion rates, acquisition costs, and marketing returns.
  • Maintain dashboards and reports covering funnel health, campaign results, enrollment pace, and efficiency.
  • Improve program discovery, landing pages, conversion journeys, lead capture, and application handoffs.
  • Support segmentation, personalization, automation, and testing across CRM and marketing technology.
  • Evaluate and test useful applications of artificial intelligence and emerging technologies.
  • Turn effective experiments and insights into repeatable marketing processes.
  • Lead, coach, and develop growth marketing team members.
  • Coordinate employees, consultants, agencies, vendors, and cross-functional collaborators.
  • Oversee agency and vendor partnerships, scopes of work, budgets, and deliverables.
  • Promote collaboration, experimentation, transparency, continuous improvement, and accountability.
  • Develop scalable, modern growth marketing capabilities for Penn Engineering Online.

Requirements

  • Bachelor’s degree plus three to five years of relevant experience, or an equivalent combination of education and experience.
  • Proven results in growth, performance, digital, or enrollment marketing supported by measurable outcomes.
  • Experience leading people and coordinating agencies, vendors, and cross-functional partners.
  • Strong analytical capability with experience using data to improve marketing and enrollment results.
  • Background spanning digital acquisition, CRM and lifecycle marketing, web, content, and conversion optimization.
  • Clear communication, sound judgment, and strong organization for managing competing priorities in a fast-paced setting.
  • Experience in online education, education technology, or another digitally focused organization is preferred.
  • A background check may be required after a conditional offer.

Benefits

  • Comprehensive medical, prescription, behavioral health, dental, vision, and life insurance coverage.
  • Flexible spending accounts for eligible health care and dependent care costs.
  • Tuition support for employees, spouses, and dependent children.
  • Tuition support for dependent children attending other institutions.
  • Basic, matching, and supplemental retirement plans.
  • Pre-tax and Roth retirement savings options.
  • Investment choices through TIAA and Vanguard.
  • Substantial paid time away from work.
  • Long-term care insurance.
  • Wellness and work-life programs and resources.
  • Resources for professional and personal development.
  • Access to University resources, libraries, athletic facilities, and cultural and recreational activities.
  • Discounts and special services covering arts, entertainment, transportation, mortgages, goods, and services.
  • Flexible work arrangements, including non-traditional hours, locations, and/or job structures.
  • Forgivable homeownership loan for eligible employees in West Philadelphia.
  • Adoption assistance for qualified expenses, covering up to two adoptions in the household.