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Banner Health is a healthcare system providing a broad range of patient services, including emergency and urgent care, imaging, surgery, maternity, hospice, telehealth, and orthopedics and sports medicine. Its care network combines in-person treatment with digital tools designed to help patients manage healthcare more easily and access services across different settings.
Director of Digital Marketing
Lead Banner Health’s email, social media, SEO/AEO, and emerging digital marketing channels. Build teams, coordinate integrated campaigns, and improve measurable healthcare marketing results.
Description
- Set direction and improve performance across Banner Health’s owned digital marketing channels.
- Create connected strategies for email, social media, SEO/AEO, websites, and new channels.
- Coordinate campaign schedules, roles, messaging, and success measures across channels.
- Direct enterprise email programs, including lifecycle messaging, segmentation, automation, deliverability, and optimization.
- Guide organic social media, from content calendars and community engagement to governance, brand voice, listening, and vendor coordination.
- Oversee SEO/AEO, including technical and on-page work, content and local search optimization, keyword research, competitor analysis, and organic performance.
- Test new channels and initiatives such as influencer partnerships, user-created content, interactive experiences, and AI-enabled marketing.
- Define measurement frameworks and KPIs, assess results, and lead testing and conversion improvements.
- Hire, guide, and develop a strong digital marketing team.
- Oversee budgets, platforms, vendors, agencies, contracts, and performance expectations.
- Work with content, MarTech and digital experience, media, consumer insights, marketing operations, brand, compliance, communications, and service line teams.
- Advise organizational leaders as a digital marketing expert.
Requirements
- Bachelor’s degree in marketing, communications, business, or a related discipline.
- At least 7 years of progressive, multi-channel digital marketing experience, including email, social media, and SEO.
- At least 5 years leading and building effective marketing teams.
- Demonstrated success creating and delivering integrated digital marketing strategies with measurable business outcomes.
- Extensive experience planning, running, and improving email marketing, including segmentation, automation, and lifecycle programs.
- Strong experience in organic social marketing, content planning, community management, and audience development.
- Working knowledge of SEO/AEO, technical SEO, content optimization, and organic search strategy.
- Experience planning digital marketing, coordinating campaigns, and connecting activity across channels.
- Familiarity with marketing automation, social management, SEO, and analytics platforms.
- Ability to turn business goals into practical digital strategies and activation plans.
- Analytical ability to define KPIs, interpret performance data, and guide optimization.
- Experience overseeing digital marketing budgets, vendors, and agency partners.
- Ability to collaborate across functions in a matrixed organization.
- Excellent communication and presentation skills, with the ability to influence stakeholders at every level.
- Able to combine strategic leadership with hands-on work.
- Preferred qualifications include a master’s degree, relevant certifications, 12 or more years of experience, healthcare or consumer marketing background, HIPAA knowledge, conversion optimization and testing skills, CDP or MarTech experience, emerging-channel or AI marketing experience, large-scale audience growth, project management, marketing operations, content strategy, paid media, web analytics, or innovation experience.
Benefits
- Access to a range of health, financial, and security benefit options.
- May qualify for the Management Incentive Program.
- Total Rewards package.
- Workplace culture certified by Great Place To Work®.
- Professional development and career planning opportunities.
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