Banner Health एक स्वास्थ्य सेवा प्रणाली है जो आपातकालीन और त्वरित देखभाल, इमेजिंग, सर्जरी, मातृत्व, हॉस्पिस, टेलीहेल्थ तथा ऑर्थोपेडिक्स और खेल चिकित्सा सहित रोगियों के लिए सेवाओं की विस्तृत श्रृंखला प्रदान करती है। इसका देखभाल नेटवर्क व्यक्तिगत उपचार को डिजिटल साधनों के साथ जोड़ता है, ताकि रोगी अपनी स्वास्थ्य सेवाओं का अधिक आसानी से प्रबंधन कर सकें और विभिन्न परिवेशों में सेवाओं तक पहुंच बना सकें।
Director of Digital Marketing
Lead Banner Health’s email, social media, SEO/AEO, and emerging digital marketing channels. Build teams, coordinate integrated campaigns, and improve measurable healthcare marketing results.
विवरण
- Set direction and improve performance across Banner Health’s owned digital marketing channels.
- Create connected strategies for email, social media, SEO/AEO, websites, and new channels.
- Coordinate campaign schedules, roles, messaging, and success measures across channels.
- Direct enterprise email programs, including lifecycle messaging, segmentation, automation, deliverability, and optimization.
- Guide organic social media, from content calendars and community engagement to governance, brand voice, listening, and vendor coordination.
- Oversee SEO/AEO, including technical and on-page work, content and local search optimization, keyword research, competitor analysis, and organic performance.
- Test new channels and initiatives such as influencer partnerships, user-created content, interactive experiences, and AI-enabled marketing.
- Define measurement frameworks and KPIs, assess results, and lead testing and conversion improvements.
- Hire, guide, and develop a strong digital marketing team.
- Oversee budgets, platforms, vendors, agencies, contracts, and performance expectations.
- Work with content, MarTech and digital experience, media, consumer insights, marketing operations, brand, compliance, communications, and service line teams.
- Advise organizational leaders as a digital marketing expert.
आवश्यकताएँ
- Bachelor’s degree in marketing, communications, business, or a related discipline.
- At least 7 years of progressive, multi-channel digital marketing experience, including email, social media, and SEO.
- At least 5 years leading and building effective marketing teams.
- Demonstrated success creating and delivering integrated digital marketing strategies with measurable business outcomes.
- Extensive experience planning, running, and improving email marketing, including segmentation, automation, and lifecycle programs.
- Strong experience in organic social marketing, content planning, community management, and audience development.
- Working knowledge of SEO/AEO, technical SEO, content optimization, and organic search strategy.
- Experience planning digital marketing, coordinating campaigns, and connecting activity across channels.
- Familiarity with marketing automation, social management, SEO, and analytics platforms.
- Ability to turn business goals into practical digital strategies and activation plans.
- Analytical ability to define KPIs, interpret performance data, and guide optimization.
- Experience overseeing digital marketing budgets, vendors, and agency partners.
- Ability to collaborate across functions in a matrixed organization.
- Excellent communication and presentation skills, with the ability to influence stakeholders at every level.
- Able to combine strategic leadership with hands-on work.
- Preferred qualifications include a master’s degree, relevant certifications, 12 or more years of experience, healthcare or consumer marketing background, HIPAA knowledge, conversion optimization and testing skills, CDP or MarTech experience, emerging-channel or AI marketing experience, large-scale audience growth, project management, marketing operations, content strategy, paid media, web analytics, or innovation experience.
लाभ
- Access to a range of health, financial, and security benefit options.
- May qualify for the Management Incentive Program.
- Total Rewards package.
- Workplace culture certified by Great Place To Work®.
- Professional development and career planning opportunities.