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Banner Health
Banner Health
H1B vizos rėmėjasSveikatos draudimasSveikatos priežiūra
„Banner Health“ yra sveikatos priežiūros sistema, teikianti platų pacientų paslaugų spektrą, įskaitant skubiąją ir neatidėliotiną pagalbą, diagnostinį vaizdinimą, chirurgiją, motinystės priežiūrą, paliatyviąją slaugą, nuotolinę sveikatos priežiūrą, ortopediją ir sporto mediciną. Jos priežiūros tinklas derina gydymą vietoje su skaitmeninėmis priemonėmis, padedančiomis pacientams lengviau tvarkyti savo sveikatos priežiūrą ir naudotis paslaugomis skirtingose aplinkose.
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Darbai įmonėje

Director of Digital Marketing

Lead Banner Health’s email, social media, SEO/AEO, and emerging digital marketing channels. Build teams, coordinate integrated campaigns, and improve measurable healthcare marketing results.

USJungtinės ValstijosAZArizonaHibridinisVisas etatasVadovasPrivaloma Kalba: anglųSkaitmeninė rinkodara

Aprašymas

  • Set direction and improve performance across Banner Health’s owned digital marketing channels.
  • Create connected strategies for email, social media, SEO/AEO, websites, and new channels.
  • Coordinate campaign schedules, roles, messaging, and success measures across channels.
  • Direct enterprise email programs, including lifecycle messaging, segmentation, automation, deliverability, and optimization.
  • Guide organic social media, from content calendars and community engagement to governance, brand voice, listening, and vendor coordination.
  • Oversee SEO/AEO, including technical and on-page work, content and local search optimization, keyword research, competitor analysis, and organic performance.
  • Test new channels and initiatives such as influencer partnerships, user-created content, interactive experiences, and AI-enabled marketing.
  • Define measurement frameworks and KPIs, assess results, and lead testing and conversion improvements.
  • Hire, guide, and develop a strong digital marketing team.
  • Oversee budgets, platforms, vendors, agencies, contracts, and performance expectations.
  • Work with content, MarTech and digital experience, media, consumer insights, marketing operations, brand, compliance, communications, and service line teams.
  • Advise organizational leaders as a digital marketing expert.

Reikalavimai

  • Bachelor’s degree in marketing, communications, business, or a related discipline.
  • At least 7 years of progressive, multi-channel digital marketing experience, including email, social media, and SEO.
  • At least 5 years leading and building effective marketing teams.
  • Demonstrated success creating and delivering integrated digital marketing strategies with measurable business outcomes.
  • Extensive experience planning, running, and improving email marketing, including segmentation, automation, and lifecycle programs.
  • Strong experience in organic social marketing, content planning, community management, and audience development.
  • Working knowledge of SEO/AEO, technical SEO, content optimization, and organic search strategy.
  • Experience planning digital marketing, coordinating campaigns, and connecting activity across channels.
  • Familiarity with marketing automation, social management, SEO, and analytics platforms.
  • Ability to turn business goals into practical digital strategies and activation plans.
  • Analytical ability to define KPIs, interpret performance data, and guide optimization.
  • Experience overseeing digital marketing budgets, vendors, and agency partners.
  • Ability to collaborate across functions in a matrixed organization.
  • Excellent communication and presentation skills, with the ability to influence stakeholders at every level.
  • Able to combine strategic leadership with hands-on work.
  • Preferred qualifications include a master’s degree, relevant certifications, 12 or more years of experience, healthcare or consumer marketing background, HIPAA knowledge, conversion optimization and testing skills, CDP or MarTech experience, emerging-channel or AI marketing experience, large-scale audience growth, project management, marketing operations, content strategy, paid media, web analytics, or innovation experience.

Privalumai

  • Access to a range of health, financial, and security benefit options.
  • May qualify for the Management Incentive Program.
  • Total Rewards package.
  • Workplace culture certified by Great Place To Work®.
  • Professional development and career planning opportunities.

Susiję darbai

3M

3M Brand Design Intern, Safety & Industrial Business Group

3M
H1B vizos rėmėjasAutomobilių pramonėGamybaSveikatos priežiūra
USJungtinės ValstijosMNMinesotaTXTeksasasDarbas vietojePraktikaPradinis lygisPrivaloma Kalba: anglųPrekės ženklo dizaineris

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Talking Rain Beverage Co®, makers of Sparkling Ice
201 – 500 Darbuotojai
KonsultavimasLogistikaRinkodara
USJungtinės ValstijosNuotolinisNe visas etatasVidutinis lygisVyresnysis specialistasPrivaloma Kalba: anglųDirbtinis intelektas

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Natera
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USJungtinės Valstijos
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NuotolinisVisas etatasVidutinis lygisVyresnysis specialistasPrivaloma Kalba: anglųDirbtinis intelektas

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Franklin Institute of Applied Sciences / Pioneer People GmbH
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B2BŠvietimas
DEVokietija
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NuotolinisVisas etatasVadovasPrivaloma Kalba: vokiečiųPrivaloma Kalba: anglųDirbtinis intelektas

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Capital Group
5 001 – 10 000 Darbuotojai
H1B vizos rėmėjasB2CFinansaiFintech
USJungtinės ValstijosCAKalifornijaNYNiujorkas
208 245 $ – 390 361 $ / metai
Darbas vietojeVisas etatasVadovasPrivaloma Kalba: anglųDirbtinis intelektas

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