National Western Center
National Western Center
National Western Center is a Denver-based destination focused on agricultural innovation, Western heritage, and culture. Its campus brings together agribusiness, food and beverage, hospitality, entertainment, education, and research, creating a setting for events, collaboration, and experiential learning. The organization connects the legacy of the American West with contemporary ideas while engaging students, local communities, and global thought leaders.

Convention Sales Manager – National Western Center, Denver Hybrid

Lead convention, meeting, and event sales for the National Western Center campus in Denver. Own the pipeline from lead generation through contracting while building client relationships and supporting revenue growth.

Description

  • Generate convention and meeting business for public and private events across the National Western Center campus
  • Own the sales cycle from prospecting and proposals through contracting, retention, and rebooking
  • Build and maintain relationships with meeting and event planners across varied industries
  • Apply sales strategies, lead-generation programs, conversion tactics, and KPI tracking to improve results
  • Achieve or surpass individual revenue targets and support department-wide revenue goals
  • Develop new opportunities and keep an active, well-managed sales pipeline
  • Connect with destination marketing organizations and engage in industry associations and networking groups
  • Lead site visits and venue walk-throughs for prospective clients
  • Create solutions for client needs, address concerns, and communicate the National Western Center’s value
  • Prepare, negotiate, and update proposals and contract terms within established parameters
  • Stay current on cost models, pricing and rate structures, budget measures, and sales reports
  • Keep CRM records accurate for clients, sales activity, bookings, financials, forecasts, contracted revenue, past events, and booking calendars
  • Deliver high-level customer service and answer inquiries within one business day
  • Use fair and consistent sales practices with a diverse range of clients and event formats
  • Share event requirements, client expectations, and logistics clearly with Event Operations
  • Partner with Communications and Marketing to raise venue awareness and create sales and promotional materials
  • Build constructive, collaborative relationships with colleagues across departments

Requirements

  • Bachelor’s degree or an equivalent combination of education, training, and professional experience
  • Five years of professional experience selling public and/or private events; trade show, corporate, expo, or public-sector event experience is a plus
  • Demonstrated experience negotiating event contracts
  • Familiarity with booking and event management software
  • Sound business judgment with the ability to prioritize work and meet deadlines in a fast-paced setting
  • Experience leading large-scale or multi-stakeholder processes or projects from initiation through completion
  • Interest in advancing community benefit, sustainability, and innovation through events
  • Ability to create and implement processes, including those built from the ground up
  • Strong written and verbal communication abilities
  • Highly organized with close attention to detail
  • Self-directed and motivated
  • Ability to collaborate, negotiate, and find compromise
  • Comfort working with event contracts
  • Strong time-management and prioritization abilities
  • Able to work independently in a fast-paced environment and collaboratively with an energetic team
  • Commitment to the National Western Center mission

Benefits

  • Family-friendly benefits
  • Flexible working hours
  • Medical, dental, and vision coverage
  • Paid time off
  • Paid parental leave
  • 401(k) plan
  • Support for community involvement
  • Incentive structure

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