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iA Financial Group (Industrial Alliance) is a major Canadian insurance and wealth management organization serving clients in Canada and the United States. Founded in 1892 and publicly traded on the Toronto Stock Exchange, the company provides insurance and broader financial services built around client-focused planning and long-term financial needs. Its work spans the finance and insurance sectors, supported by a large team operating across North American markets.
Business Analyst, Campaign Performance
Turn campaign and customer journey data into growth insights at iA Financial Group. Support dashboards, Agile delivery, personalization, and cross-selling initiatives.
Description
- Analyze campaign, customer journey, growth initiative, and Growth Hub performance.
- Identify trends, opportunities, performance gaps, and factors behind campaign results.
- Help develop and monitor performance indicators, dashboards, and tracking methods.
- Prepare analyses and presentations for governance committees and business stakeholders.
- Document business needs, processes, rules, decision flows, success criteria, functional requirements, and user stories.
- Support the Performance Product Owner with backlog management, prioritization, and tracking dependencies, risks, issues, and deliverables.
- Take part in PI Planning, sprint reviews, and other Agile ceremonies.
- Help validate solutions and assess their performance after implementation.
- Build collaboration across business, analytics, and technology teams.
- Help improve growth, personalization, cross-selling, automation, and performance practices.
Requirements
- Experience or strong knowledge in marketing, campaigns, marketing analytics, growth, customer experience, or cross-selling.
- Understanding of complex business challenges and the campaign lifecycle, from target segment selection through performance evaluation.
- Strong analytical skills and the ability to turn data and performance metrics into business recommendations.
- Advanced Excel skills for data analysis and reporting.
- Experience with data visualization and analytics tools such as Power BI, Tableau, or similar platforms.
- Knowledge of Databricks, Salesforce, Data Cloud, CRM Analytics, Customer 360, or comparable analytics environments is an asset.
- Rigor, adaptability, autonomy, and comfort working in fast-paced, complex environments.
- Ability to communicate insights, influence stakeholders, and collaborate with multidisciplinary teams.
- Intermediate English proficiency is required.
- French is used for most day-to-day verbal interactions.
Benefits
- Learning and professional development opportunities.
- Artificial intelligence tools available to all employees.
- A healthy, safe, equitable, and inclusive workplace.
- Hybrid work environment.
- Inspiring and innovative workspaces.
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